Proposed Acquisition of MoneySavingExpert for up to £87
million
01/06/2012
MoneySupermarket.com Group plc ("MoneySupermarket.com" or
the "Company") today announces that it has conditionally
agreed to acquire MoneySavingExpert as a going concern from
Martin Lewis and MoneySavingExpert.com, for consideration
of up to £87 million (the "Acquisition").
MoneySavingExpert operates one of the UK's leading personal
finance and personal finance journalism websites which was
established in 2003 by personal finance journalist Martin
Lewis. According to Google Analytics, the MoneySavingExpert
website attracted approximately 39 million unique visitors
and approximately 277 million page impressions in the year
ended 31 October 2011.
In the year ended 31 October 2011, MoneySavingExpert
reported revenues of £15.773 million (2010: £11.361
million) and EBITDA of £12.642 million (2010: £8.379
million).
The MoneySavingExpert website offers free online services,
including information to its users, which MoneySavingExpert
has researched including in the areas of credit cards and
loans, shopping, deals and vouchers, utilities and phones,
banking and saving, travel and motoring, insurance,
mortgages and homes, and income and family.
MoneySavingExpert's services include a range of online
tools, researched articles in respect of specific products,
personal finance guides, weekly newsletter emails which are
sent to subscribers, online forums and a blog written by
Martin Lewis. Martin Lewis and the MoneySavingExpert
website also provide information and promote topical
consumer focused issues such as financial education in
schools and reclaiming payment protection insurance.
MoneySupermarket.com is MoneySavingExpert's largest
provider, with payments made by MoneySupermarket.com to
MoneySavingExpert representing approximately 59% per cent
of MoneySavingExpert's revenues for the year ending 31
October 2011, as a supplier of links to product providers
mentioned within MoneySavingExpert's editorial and direct
links to MoneySupermarket's price comparison services. The
other providers of MoneySavingExpert are predominantly
other intermediaries, including a number of other price
comparison websites. MoneySavingExpert does not tend to
have direct relationships with financial product providers,
however occasionally direct links are included on the
MoneySavingExpert website.
Highlights
-
MoneySavingExpert business to be acquired for a total
consideration of up to £87 million
-
£35 million upfront cash and approximately 22.1
million MoneySupermarket.com shares
-
deferred consideration of up to £27 million subject,
in part to the future performance of
MoneySavingExpert against non financial metrics and,
in part, to MoneySupermarket.com's discretion
-
Acquisition to be funded out of existing cash resources
and from a new £20 million bank facility
Benefits of the Acquisition
-
Value proposition:
-
Attractive acquisition multiple
-
Expected to be earnings enhancing in the first full
financial year of ownership
-
Corporation tax relief expected to be available on
virtually all of the consideration payable
-
Combination supports and enhances MoneySupermarket.com's
strategy through:
-
Enhancing MoneySupermarket.com's brand and user
content
-
Growing MoneySupermarket.com's direct-to-site
revenues and improving MoneySupermarket.com's
customer experience
-
Utilising MoneySupermarket.com's skills to optimise
MoneySavingExpert's website and user experience
On completion, Martin Lewis will become an employee of the
MoneySupermarket.com group and his role will be
editor-in-chief of MoneySavingExpert. As editor-in-chief he
will lead the editorial team of MoneySavingExpert.
MoneySupermarket intends to preserve the editorial
independence - free of commercial considerations - of
MoneySavingExpert. In order to ensure this MoneySupermarket
and MoneySavingExpert have agreed an editorial code.
Timetable
Due to its size the Acquisition is required to be
conditional upon MoneySupermarket.com shareholder approval.
Completion is also conditional upon certain other
conditions, including obtaining certain competition
authority approvals. A circular containing the notice
convening a general meeting of the Company will be sent to
shareholders shortly and completion of the Acquisition is
expected by September to October 2012.
Simon Nixon has irrevocably agreed to vote in favour of the
resolution to be proposed at the General Meeting in respect
of his beneficial holding which amounts to 267,257,021
MoneySupermarket.com shares or 52.48 per cent of the
existing issued ordinary share capital (excluding Treasury
Shares) of the Company.
Commenting on the Acquisition, Peter Plumb, Chief Executive
Officer of MoneySupermarket, said:
"We've worked closely together for years with the
common goal of helping customers save money. By joining
forces we can get more people to save more money. We'll
help MoneySavingExpert.com reach a wider audience and
MoneySavingExpert.com will broaden the range of advice and
tools we offer, encouraging even more people to take
action, tap into the benefits of the internet to find a
better deal and make the most of their money.
"MoneySavingExpert.com is rightly trusted by its users
as a unique source of independent information and views in
today's complex financial world. We are committed to
maintaining its trusted, independent, reputation.
MoneySupermarket will continue to source even better
product offerings for customers and further our goal of
saving more customers more money in our quest to save UK
consumers £2bn a year by 2014.
"Following completion of the purchase I look forward to
welcoming the team of MoneySavingExpert.com to the
MoneySupermarket team, led by their founder, Martin Lewis
who will be editor-in-chief of the MoneySavingExpert.com
site."
Martin Lewis, MoneySavingExpert, added:
"This is great news for MoneySavingExpert.com and its
users, ensuring, with or without me, the site will be
around for many years to come, maintaining our ethos of
'cutting your costs and fighting your corner'.
"MoneySavingExpert.com has become part of people's
daily lives, far bigger than the man who founded it, and
now is the right time for it to stand on its own two
feet.
"I chose MoneySupermarket to work with as I know and
trust them. They understand the site, as they've shown by
agreeing the Editorial Code, which ensures our content can
proudly remain editorially independent and free from
commercial considerations.
"I'm chomping at the bit to get going, and come up with
new ways to help people save cash and continue campaigning
on issues such as PPI and getting financial education on
the curriculum. In keeping with the site's aims, when the
deal completes, £10 million will go to charity, including
£1 million to Citizens Advice, which is facing terrible
funding cuts."
Conference call
A conference call for analysts and institutional investors
will be held today at 11.00am.
The participant dial-in is +44 (0)20 3140 0668 or +44
(0)800 368 1950 (toll free). The participant PIN code is
142581#.
A copy of the investor presentation is available
through the Investors Relations section of
MoneySupermarket.com's website at: http://corporate.moneysupermarket.com/
Credit Suisse Securities (Europe) Limited is acting as
sponsor in connection with the Acquisition
For further information, please contact:
MoneySupermarket.com Group plc
Susannah Clark - +447788405224
Credit Suisse Securities (Europe) Limited
George Maddison - +4420 7888 8888
Chris Byrne - +4420 7888 8888
Maitland
William Clutterbuck - +44207 379 5151
Emma Burdett - +44207 379 5151
MoneySavingExpert.com
Tim Grey - +447796072298
MoneySavingExpert.com office - - +442073489100
Credit Suisse, which is authorised and regulated in the
United Kingdom by the Financial Services Authority, is
acting for MoneySupermarket.com Group plc and for no-one
else in connection with the Acquisition and will not be
responsible to anyone other than MoneySupermarket.com for
providing the protections afforded to clients of Credit
Suisse or for providing advice in relation to the
Acquisition.