Monotype and Alibaba unveiled the Alibaba Sans typeface. Designed for Alibaba Group, a multinational leader in e-commerce, retail and technology, the typeface family helps unify the company's branding across its vast international apps, platforms and websites. With this launch, Alibaba is authorizing all merchants and brands free access to the font system to enable them to express their brand identity and create businesses that are beautiful and simple.

Highly legible, energetic and expressive, the Alibaba Sans typeface family was designed by Akira Kobayashi of the Monotype Studio. The Alibaba Sans family consists of 11 weights, and was designed to be aesthetically pleasing from small to large sizes across any device or location—from display screens, across multiple office buildings on the company campus, to e-commerce marketplaces. The typeface family supports 172 languages, and was designed with a strong emphasis on numerals and currency symbols, given the importance to the millions of merchants on Alibaba's vast worldwide digital ecosystem.

With a mission “to make it easy to do business anywhere,” Alibaba Group helps connect buyers to sellers through its platforms. With its operations now spanning e-commerce, cloud computing, payment, logistics, digital media, and entertainment and innovation initiatives, Alibaba strives to provide nearly 700 million users and tens of millions of merchants worldwide on its platforms with a consistent look and feel. The Alibaba Sans typeface fulfills that mission by giving businesses fonts that allow them to easily create on-brand campaigns.