Monster Beverage Corporation specializes in the development and marketing of beverages. Net sales break down by product family as follows:
- energy drinks (91.8%): primarily carbonated and non-carbonated energy drinks (Monster Energy®, Monster Energy Ultra®, Monster Rehab®, Monster Energy® Nitro, Java Monster®, Punch Monster®, Juice Monster®, Reign Total Body Fuel®, Reign Inferno® Thermogenic Fuel, Reign Storm®, Bang Energy®, NOS®, Full Throttle®, Burn®, Mother®, Nalu®, Ultra Energy®, Play® and Power Play® (stylized), Relentless®, BPM®, BU®, Gladiator®, Samurai®, Live+®, Predator®, Fury®, etc. brands);
- concentrates and beverage bases (5.3%);
- alcoholic beverages (2.6%): primarily beers, hard seltzers and flavored malt beverages (Jai Alai® IPA, Florida Man TM IPA, Dale's Pale Ale®, Wild Basin® Hard Seltzers, Dallas Blonde®, Deep Ellum TM IPA, Perrin Brewing Company TM Black Ale, Hop Rising® Double IPA, Wasatch® Apricot Hefeweizen, The Beast Unleashed®, Nasty Beast TM Hard Tea and other brands);
- other (0.3%).
Products are made and bottled by sub-contractors.
Net sales are distributed geographically as follows: the United States and Canada (64.6%), Europe/Middle East/Africa (19.4%), Latin America and the Caribbean (8.8%) and Asia/Pacific (7.2%).