MTN Nigeria at the weekend, officially celebrated the Group-wide brand refresh identity with a simplified and innovative logo.
Unveiling the logo in
Present at the event were key members of the MTN leadership team, celebrities and well-established opinion leaders across relevant industries, media stakeholders and high-value customers.
This is the second brand overhaul since the
The company's new logo forgoes the italics, the red underscore and the solid coloured oval present in the previous logo for a minimalist look that retains the oval (now represented as a solid outline) with the letters M-T-N nestled in it. These can be used against a sunshine yellow or plain white background in either black or yellow font colours.
The rebranding is an extension and visual representation of
The Chief Executive Officer, MTN Nigeria, Mr.
"We want to play our part in harnessing the potential and supporting the progress of our people by driving digital and financial inclusion. It is a well-known fact that the youth are central to achieving this potential. Whilst we remain focused on all our customers and stakeholders, our brand evolution demonstrates an enhanced focus on the youth," he said.
Also speaking at the event, MTN Nigeria's Chief Marketing Officer,
"The new brand identity is modern, simple, bold and digitally dynamic. It kicks off with a provocative and simple question, 'What are we doing today?' With a clear and concise brand strategy that Opportunity + Energy = Progress, MTN understands that to truly unlock the full benefits and potential of the digital world people require a combination of drive, progressive thinking and the right tools," Sowho said.
"This rebrand highlights MTN's commitment to continuously evolve and explore innovative initiatives that provide value to all our stakeholders. A pioneer of progress from the beginning, MTN looks to drive this progress further through action and doing. In delivering its vision, MTN aims to drive a positive shift in
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