Mdundo announced a new telecommunication partnership in Africa with MTN Nigeria targeting its customer base of over 70 million subscribers. The partnership is the third telecommunication partnership in Africa since the beginning of 2021. Mdundo has introduced telco partnerships as a central part of its monetization initiatives in 2020 and expect this stream to account for 40% of the company's revenue within a few years. Telecommunication partnerships across Africa is an important part of Mdundo's growth and monetisation strategy. The agreement with MTN Nigeria is the third telecommunication partnership agreement announced in 2021. As a result of these partnerships, the Mdundo music bundles are now available to a total of 125 million customers within Nigeria and Tanzania.