Multiplan Empreendimentos Imobiliários S A : launched a campaign featuring ParkJacarepaguá

Multiplan debuted its new advertising campaign, which features ParkJacarepaguá, on Sunday, June 13. The film created by the 6D agency to highlight the special characteristics of the Company's 20th shopping center spotlights influencers linked to the Jacarepaguá region of Rio de Janeiro, and portrays details of the project's concept - 'a place that's all for you.' Throughout the video, images showing the advanced stage of the construction project are combined with illustrations that display how the mall will look when it is inaugurated, scheduled for November.

The campaign was launched on open and cable TV and has short segments dedicated to highlighting the main points of the mall's concept, to be broadcast in a second phase over digital media. In all, the campaign will last three months.

Among the highlights of the mall that are portrayed in the main film are the generation of 4,000 jobs and improvements to vehicle traffic through extra lanes that are being built by Multiplan in the ParkJacarepaguá surroundings. Also included are the various entertainment and gastronomy options that the mall will offer, in addition to the large outdoor areas and the sustainable aspects of the project.

'The campaign we created translates all the innovation used in the concept and construction of ParkJacarepaguá and the positive impact that the arrival of the project promotes in a region of more than 600,000 inhabitants. This entire population now has an attraction with Multiplan's quality stamp. We usually say that with each new inauguration we deliver our best project, and ParkJacarepaguá is no different,' says Rodrigo Peres, Co-Head of Marketing, Innovation and Digital Business (MIND) at Multiplan.

To star in the campaign's films, Multiplan invited influencers Duda Almeida, from @cachosdeduda, Kahena Rodrigues, from @kahenar - both residents of Grande Jacarepaguá - and Juliana Venâncio and Paulo Fragoso, from @canaldoscacadores. In addition, each one will be featured in a special short segment dedicated to showing aspects of ParkJacarepaguá that are aligned with their own editorial content. 'We chose to include people who live day-to-day in the region so that they can legitimately share the benefits that ParkJacarepaguá will bring to this entire area of the city. The residents of Jacarepaguá have a strong relationship with the neighborhood and we want to value this feeling,' adds the executive.

The project will feature all of the convenience and functionality characteristics of Multiplan's multi-use developments. There will be more than 240 stores, a supermarket, a multipurpose event center, the largest permanent ice-skating rink in Rio de Janeiro, stadium movie theaters, a Hotzone amusement park, different dining options, a park and an outdoor deck - with entertainment options for the whole family. The shopping center will also be inaugurated as the Company's most sustainable mall project, with different initiatives implemented since its inception, including one of the largest urban solar panel parks in Latin America, with photovoltaic cells installed over its roof, and its own sewage treatment plant, repurposing water.