Through September 12, to promote Brazil Week, Multiplan's shopping centers are holding the Lápis Vermelho Week. The sales campaign will include discounts of up to 70% on products from a variety of segments, such as apparel, technology, accessories and home products, among others. To meet all consumers' needs, offers will be available at the malls' brick-and-mortar stores and on the superapp Multi.

In the Company's shopping centers, the stores participating in the promotion will display the Lápis Vermelho branding in their show windows. Through Multi, customers will have access to exclusive coupons that offer in person discounts. Purchases made directly through the application will feature free shipping through the ACHADINHO code and are delivered within two hours. Customers also have the direct sales channel, available in the app or through the malls' websites, where they can contact the stores and make purchases via WhatsApp. The delivery is also arranged directly with the store owner, via drive-thru or own delivery.

'Lápis Vermelho Week uses this branding, so traditional in our malls, to offer another date for special offers to our consumers, also contributing to renewed and better results for Multiplan's partner tenants,' said Rodrigo Peres, Co-Head of Marketing, Innovation and Digital Businesses at Multiplan.

Throughout the year, the traditional Lápis Vermelho stamp announces the best offers found around Multiplan's malls, as well as fashion, beauty, and experience tips. Customers can follow the discounts on this website, www.liquidacaolapisvermelho.com.br, on the Multi superapp, on Lápis Vermelho's Facebook and Instagram pages, in addition to each project's sites and social networks. Furthermore, the summer and winter editions of the Lápis Vermelho Sale are run annually.

The digital campaign for Lápis Vermelho Week will appear on the Lápis Vermelho websites, the shopping centers' social networks and the Multi app, in addition to push notifications for those who have already downloaded the Multiplan super-app.

Enjoy the offers!

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Multiplan Empreendimentos Imobiliários SA published this content on 02 September 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 08 September 2021 18:41:03 UTC.