My Foodie Box announced the first phase of the Thermomix® Box trial has commenced, with a trial promotion of the Thermomix® Box occurring to approx. 250 Perth based Thermomix® consultants. These consultants have received their Thermomix® Box last week and will be trialling the meals and providing feedback to MBX and Thermomix®.

The objective was to engage Thermomix® consultants and gather feedback to ensure My Foodie Box is aligned with the expectations of the Thermomix® community. Thermomix® began its Australian operations in Perth and the head office for Australia and New Zealand is still in Perth where Thermomix® has a strong and loyal customer base approaching 125,000 Thermomix® owners in the Perth metro area. Across Australia Thermomix® has a growing customer base of approx.

406,000 customers in Sydney, Melbourne and Brisbane. Earlier this year, MBX and The Mix Australia (TMA) - which holds the distribution rights for Thermomix® in Australia and is a significant shareholder in MBX holding 15% of the equity - agreed to work together to enhance each of their customers' experiences.