ASX&MediaRelease Thursday15November2012 Q1 FY2013 sales of $688.0 million up 1.0 percent on last year Comparable sales up 0.8 percent on last year

Myer Holdings Limited (MYR) today reported first quarter total sales for the thirteen weeks to
27 October 2012 of $688.0 million, up 1.0 percent compared to last year. On a comparable store sales basis, sales were up 0.8 percent compared to last year.
The key categories of Menswear, Womenswear, Cosmetics and Childrenswear were the strongest performers during the quarter. The best performing states were Western Australia and Queensland.
There were a significant number of new brands that were introduced in our stores during the
quarter including Trent Nathan, sass & bide intimates, Australian House and Garden (Homewares), Karen Walker Home and Material World by Madonna.
We opened two new stores during the past six weeks with a very positive response from customers. These new stores in Fountain Gate (Victoria) and Townsville (Queensland) are both trading well, with significant support of Myer Exclusive Brands by customers and strong sign ups to the MYER one loyalty program.
We have started refurbishments at Indooroopilly (Queensland) and Highpoint (Victoria) and will start a major refurbishment of our Adelaide (South Australia) store in the new year.
During October, we launched two new loyalty initiatives:

• MYER one smart phone application for iPhones which allows members to scan their digital loyalty card at the point-of-sale to earn shopping credits as well as redeem their rewards gift cards.

• An Australian department store first - a 'pay with points' initiative with the Commonwealth Bank. The 1.3 million Commonwealth Awards members will shortly be able to instantly redeem their Awards points for purchases at any Myer store. As a further reward, MYER one members will also earn shopping credits on purchases made using Commonwealth Awards points.
Myer Chief Executive Officer, Bernie Brookes, said that while the trading environment during the first quarter continued to be difficult, the quarter benefited from a modest improvement in consumer sentiment.
"While we welcomed the October interest rate cut there are a myriad of factors currently in the mix and influencing discretionary spend, so we continue to be cautious about the trading environment.

Myer Holdings Ltd. ABN 14 119 085 602

"In the context of this environment we have been pleased with continued progress in executing our five-point strategic plan to improve customer service, to enhance our merchandise offer, strengthen our loyalty program, build a leading omni-channel offer and optimise our store network.
"The continued strong performance of sass & bide in both the standalone and Myer stores has been particularly encouraging as customers embrace this leading fashion brand.
"We are looking forward to our busiest time of year during the Christmas and Stocktake trading period. We are delighted with how the stores look, in particular showcasing our many new brands and highlighting the bright colours in this season's merchandise.
"We are making good progress on improving our website and there remains a strong pipeline of future improvements. We are confident that we are continuing to make good progress on improving our customer service as well as enhancing our loyalty program for our 4.9 million MYER one members", he said.
For further information please contact:

Investors:

Davina Gunn, Investor Relations Manager, +61 (0) 400 896 809

Media:

Jo Lynch, General Manager Corporate Affairs, +61 (0) 438 101 793

All numbers are unaudited.

This release may contain "forward-looking statements". Forward-looking statements can generally be identified by the use of words such as "may", "will", "expect", "intend", "plan", "estimate", "anticipate", "believe", "continue", "objectives", "outlook", "guidance" and similar expressions. Indications of plans, strategies and objectives of management, sales and financial performance are also forward-looking statements. Forward-looking statements are not guarantees of future performance, and involve known and

unknown risks, uncertainties and other factors, many of which are outside the control of Myer. Actual

results, performance or achievements may vary materially from any forward-looking statements. Readers are cautioned not to place undue reliance on forward-looking statements, which are current only as at the date of this release. Myer assumes no obligation to update such information.

Myer Holdings Ltd. ABN 14 119 085 602

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