MYT Netherlands Parent B : Q2 2021 Investor Presentation

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Forward Looking Statements & Industry Information

This presentation contains forward-looking statements that are subject to risks and uncertainties. All statements other than statements of historical fact or relating to present facts or current conditions included in this presentation are forward- looking statements. Forward-looking statements give the Company's current expectations and projections relating to its financial condition, results of operations, plans, objectives, future performance and business. You can identify forward-looking statements by the fact that they do not relate strictly to historical or current facts. These statements may include words such "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "ongoing," "plan," "potential," "predict," "project," "should," "will," "would," or the negative of these terms or other comparable terminology, although not all forward-looking statements contain these words. The forward-looking statements contained in this presentation are based on assumptions that the Company has made in light of its industry experience and perceptions of historical trends, current conditions, expected future developments and other factors it believes are appropriate under the circumstances. As you read and consider this presentation, you should understand that these statements are not guarantees of performance or results. They involve risks, uncertainties (many of which are beyond the Company's control) and assumptions. Although the Company believes that these forward-looking statements are based on reasonable assumptions, you should be aware that many factors could affect its actual operating and financial performance and cause its performance to differ materially from the performance anticipated in the forward-looking statements. The Company believes these factors include, but are not limited to: the Company's ability to effectively compete in a highly competitive industry; the Company's ability to respond to consumer demands, spending and tastes; the Company's ability to respond to any current or future health epidemic or other adverse public health development, such as the COVID-19 pandemic; the Company's ability to acquire new customers and retain existing customers; consumers of luxury products may not choose to shop online in sufficient numbers; the volatility and difficulty in predicting the luxury fashion industry; the Company's reliance on consumer discretionary spending; and the Company's ability to maintain average order levels and other factors.

Should one or more of these risks or uncertainties materialize, or should any of these assumptions prove incorrect, the Company's actual operating and financial performance may vary in material respects from the performance projected in these forward-looking statements.

Any forward-looking statement made by the Company in this presentation speaks only as of the date on which it is made. Factors or events that could cause the Company's actual operating and financial performance to differ may emerge from time to time, and it is not possible for the Company to predict all of them. We caution you therefore against relying on these forward-looking statements, and we qualify all of our forward-looking statements by these cautionary statements. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

Unless otherwise indicated, information contained in this presentation concerning our industry, competitive position and the markets in which we operate is based on information from independent industry and research organizations, other third- party sources and management estimates. Management estimates are derived from publicly available information released by independent industry analysts and other third- party sources, as well as data from our internal research, and are based on assumptions made by us upon reviewing such data, and our experience in, and knowledge of, such industry and markets, which we believe to be reasonable. In addition, projections, assumptions and estimates of the future performance of the industry in which we operate and our future performance are necessarily subject to uncertainty and risk due to a variety of factors, including those described above. These and other factors could cause results to differ materially from those expressed in the estimates made by independent parties and by us. Industry publications, research, surveys and studies generally state that the information they contain has been obtained from sources believed to be reliable, but that the accuracy and completeness of such information is not guaranteed. Forecasts and other forward-looking information obtained from these sources are subject to the same qualifications and uncertainties as the other forward-looking statements in this presentation.

Non-IFRS Measures; Trademarks

This presentation includes certain financial measures not presented in accordance with IFRS including but not limited to Adjusted EBITDA, Adjusted Net Income and Adjusted Operating Income. These financial measures are not measures of financial performance in accordance with IFRS and may exclude items that are significant in understanding and assessing the Company's financial results. Therefore, these measures should not be considered in isolation or as an alternative to loss after tax, net sales, gross profit or other measures of profitability, liquidity or performance under IFRS. You should be aware that the Company's presentation of these measures may not be comparable to similarly titled measures used by other companies, which may be defined and calculated differently. See the appendix for a reconciliation of certain of these non-IFRS measures to the most directly comparable IFRS measure.

The trademarks included herein are the property of the owners thereof and are used for reference purposes only. Such use should not be construed as an endorsement of the products or services of the Company or the proposed offering.

What You Need to Know about Mytheresa

A Unique Business …

Leading curated top luxury fashion digital platform truly differentiated in terms of assortment and customer focusGlobally present with a complete offering of luxury womenswear, menswear and kidswear

Finest edit only from top luxury brands with constant offering of capsules, exclusives and events only available at Mytheresa

Focus on the true high-end of luxury customers with industry-leading AOVs, repurchase rates and multi-year loyalty

Fully committed to full-price business supported by consistently high sell-out rates and industry-leading customer satisfaction

… with Unique Performance

Combining consistent net sales growth > 20% p.a. outpacing overall online luxury fashion market with high quality financial KPIs

Stable gross profit margin driven by full-price focus and consistent merchandise sell-out rates

First-year pay-back of customer acquisition costs (CAC) and proven track record of CAC reduction over time

Consistent and multi-year track record of positive EBITDA profitability

Moderate CapEx requirements for growth with Technology investments fully reflected in OpEx

Mytheresa Offers a Unique Investment Opportunity

The Luxury Fashion Market is Growing Driven by the Growth of High Net Worth Individuals and Rapidly Adopting Online

Online Luxury Fashion Market Expected to Nearly Triple in Size by 2025

Population of Wealthy Consumers is Increasing, Generating Significant Demand (2)

Personal Luxury Fashion Market (€Bn) (1)

Online Luxury Fashion MarketOffline Luxury Fashion Market

The global luxury market is driven by the growth of high

net worth individuals ("HNWIs")

Implied Online Market Size (3)

Source: Bain & Company's 2020 Worldwide Luxury Market Monitor (November 18, 2020); World Wealth Report 2019 & 2020 from Capgemini Notes:

• 1. Includes apparel, footwear, accessories (e.g. bags, small leather goods, custom jewelry and sunglasses). Excludes fine jewelry and timepieces (wristwatches and pocket watches)

• 2. Ultra-high net worth individuals ("UHNWI") are defined as individuals with $30MM in net worth; HNWI defined as individuals with $1MM in investable assets. UHNWI customers include immediate relative or akin people who benefit and spend UHNWI households' wealth

• 3. Implied online market share figures per the Bain & Company 2020 Worldwide Luxury Market Monitor (November 18, 2020)

Mytheresa is Uniquely Positioned to Serve the Top Tier Wardrobe-Building Luxury Consumers with its Curation and Focus

Focus

• • "Jet-set" global lifestyle

• • High-frequency purchaser

• • Important to have in-season, exclusive pieces

• • Demands high-touch service and superior shopping experience

• • Annual Luxury Spend: €39,000 (1)

• • Passion for fashion

• • Time-constrained working professional

• • Buys statement items for special occasions

• • Gravitates to timeless luxury pieces

• • Value differentiated service and are loyal to their top brands

Represent the largest wallet share potential

• • Saves for iconic pieces

• • Price compares across platforms

• • Buys occasionally

• • Loves and follows fashion, but luxury fashion is not as important to her lifestyle as the topand everyday luxury customers

Note:

1. Represents online and offline annual luxury spend for top luxury enthusiasts on personal and experiential luxury, per a third party industry study

Premium

High-End Luxury

FashionSegment

Catalogue

Assortment Focus

Highly Curated

The Mytheresa Value Proposition is Highly Valued by Both Customers and Brand Partners

Our Customers

1

Curated assortment of the most coveted brands makes it easy to find the best pieces

2

Access to capsule collections and exclusive product campaigns offer unique and exclusive products to shop from

3

Superior service and personal shopping experience makes the whole consumer journey as efficient and frictionless as possible

4

Special brand experiences for top customers gives "money-can't-buy" access to the luxury industry

Our Brand Partners

1

Online visibility to highly coveted global luxury customers gives access to shopping occasions brands cannot address

2

Innovative and engaging internally-developed content across media formats gives brands the opportunity to advance their brand image through our platform

3

Established reputation for being trusted brand stewards and focused on full-price business providing brand equity protection

4

Data-driven analytics and customer insights allow partners to receive a far-superior customer understanding

Mytheresa Focuses On and Continuously Builds Up a Unique High Value and Difficult to Access Customer Base

Source: Company Information Notes:

• 1. Based on customer status as of fiscal year end 2020

• 2. Top customers as a percent of total active customers

Mytheresa Customer Cohorts Show a Consistent Pattern of Strong Sales Retention Not Driven by Marketing Spend

Annual Net Sales by Customer Cohort (1)(2)

(€MM)

2016	2017	2018	2020
2015 Cohort and Prior	2016 Cohort	2017 Cohort	2020 Cohort

2018 Cohort

Notes:

• 1. Fiscal year ended June 30

  2019

  2019 Cohort

• 2. Net Sales retention from previous cohorts includes Shipping but excludes DDP & DDP VAT based on order date rather than shipping date; returns are matched to the original order

Mytheresa's Business Model Uniquely Combines Strong Growth with Consistent Financial Performance

Strong Growth

Active Customers

('000)

Shipped Orders

('000)

Net Sales

2020

2018

13.2 11.9

2018

2018

Notes:

• 1. Fiscal year ended June 30

  2019

  2019

  2020

  2020

  Consistent Financials

  Profitability Margins

  (%)

  47.1

  46.9

  46.7

  Gross Profit

  11.6

  11.8

  SG&A Marketing Shipping & PaymentAdj. EBITDA(2)

  8.0

  7.9

  6.9

  2019

  2018

  2019

  2020

• 2. We present Adjusted EBITDA per IFRS16 guidance. Right-of-use assets, including leases, are capitalized and amortized according to this accounting convention resulting in an increase in our amortization and interest expense not found with Non-IFRS reporting companies. We suggest analysts and investors evaluate all profitability measures, including net income, when comparing Mytheresa to other companies; please refer to the reconciliation on slide 28 in the Appendix

The Growth of the Online Luxury Fashion Market Provides for Significant Headroom for Future Growth of Mytheresa

Market Size

Digital Penetration (3)

Today's Penetration

Source: Altagamma, Bain & Company research, Capgemini, Euromonitor International Notes:

EXPAND WALLET SHARE AND RETENTION WITH EXISTING CONSUMERS

Strong Continued Growth Through Multiple Levers

PROFITABLY ACQUIRE NEW CUSTOMERS

• • Strong projected growth in the luxury goods market

• • Demonstrated playbook for localizing new geographies

• • Advance brand image through our proprietary content creation and online visibility

• • Improvements to Top Customer program offerings and reach

• • Refine customer analytics to increase personalization and real-time recommendations

ACCESS NEW COMPLEMENTARY CUSTOMER CATEGORIES

• • Successful launch of both Kidswear with 35 curated brands and Mytheresa Men with more than 100 curated brands

• • Expand wallet share of existing Womenswear customers

ENHANCE BRAND PARTNERSHIPS

• • Provide customer insights through advanced analytics

• • Produce innovative and engaging content across media formats

• • Increase further brand collaboration to access unique capsules and events

• • Exploring new, innovative business partnership models

CONTINUE TO INNOVATE

• • Innovate and invest in our user interface, technology platform, supply chain and service offers

• • Evaluate partnerships, alliances and acquisition opportunities

• • Be the leading luxury experience platform

31 - 32%

• 1. Includes apparel, footwear, accessories (e.g. bags, small leather goods, custom jewelry and sunglasses). Excludes fine jewelry and timepieces (wristwatches and pocket watches)

• 2. Net sales as of fiscal year ended June 30, 2020; represents Womenswear and Kidswear

• 3. Luxury market size and implied digital penetration per Bain & Company's November 18, 2020 Luxury Market Monitor

Business Highlights Q2 FY21

Business Highlights Q2 FY21

Strong Customer Growth

• Continued tailwinds in the US and Europe due to COVID • Growth of active customers by 28.2% year-over-year to 569,000 (LTM) • Record high of first time buyers (over 100,000 new customers) in Q2, FY 2021 • Further decreased customer acquisition costs • Significant increase in customer satisfaction with a Net Promoter Score of 87% in Q2, FY 2021

Continued Brand Support

• Stable gross profit due to the clear focus on high-end luxury shoppers and commitment to full price business • Strong ongoing support of brand partners with the launch of exclusive capsule collections and pre-launches in collaboration with Valentino, Moncler, Dolce & Gabbana, Loewe, Christian Louboutin, Max Mara and many more • Digital events targeting top customers in collaboration with the designers of Khaite, Wardrobe NYC, Eera, selected influencers and a physical VIC event in Shanghai, China in December 2020 • Continued expansion of the Mytheresa menswear business above expectations with net sales share surpassing 10% in December 2020

Consistent Operational Excellence

• Maintained business continuity in all operations with focus on health and well-being of all Mytheresa employees as top priority • Record number of daily shipments with over 11,000 parcels in just one day in December 2020

Financial Highlights Q2 FY21

Strong Performance Continuing in Q2 FY21

Q2 FY21 (1)	YoY GROWTH
LTM Active Customers ('000)	569	28.2%
LTM Total Orders Shipped ('000)	1,256	24.4%
Net Sales (€MM)	158.6	32.9%
Gross Profit Margin	49.5%	63 bps
Operating Income (€MM)	16.6	126.4%
Adjusted Operating Income (€MM)	20.1	84.7%
Adjusted Operating Income Margin	12.7%	356 bps
Adjusted EBITDA (€MM)	22.1	72.1%
Adjusted EBITDA Margin	14.0%	318 bps
Net Income (€MM)	15.7	148.4%
Adjusted Net Income (€MM)	14.8	131.4%

Notes:

• 1. Represents the three months ended December 31, 2020

• 2. Represents the six months ended December 31, 2020

H1 FY21 (2)	YoY GROWTH
569	28.2%
1,256	24.4%
285.0	30.4%
48.2%	23 bps
24.8	180.3%
28.5	113.3%
10.0%	389 bps
32.6	89.1%
11.4%	355 bps
25.4	1,156.4%
20.1	101.5%

Strong Business Growth in Q2 FY21

Net Sales

(€MM)

158.6

Q2-FY20	Q2-FY21	H1-FY20	H1-FY21
Net Sales (€MM)	158.6	32.9%	285.0	30.4%
Notes:

Q2 FY21 (1)	YoY GROWTH
LTM Active Customers ('000)	569	28.2%
LTM Total Orders Shipped ('000)	1,256	24.4%

• 1. Represents the three months ended December 31, 2020

• 2. Represents the six months ended December 31, 2020

H1 FY21 (2)	YoY GROWTH
569	28.2%
1,256	24.4%

Continued Consistency in Financial Performance in Q2 FY21

Consistent Gross Margin

(%)

(% of Net Sales)	Q2 FY21 (1)	YoY GROWTH
Gross Profit	49.5%	63 bps
Shipping & Payment	11.2%	(65 bps)
Marketing	12.4%	(207 bps)
SG&A	13.9%	(101 bps)

Notes:

• 1. Represents the three months ended December 31, 2020

• 2. Represents the six months ended December 31, 2020

Q2-FY20

158.6

Q2-FY21

H1-FY20

H1-FY21

H1 FY21 (2)	YoY GROWTH
48.2%	23 bps
11.5%	(105 bps)
13.0%	(212 bps)

13.2%

(134 bps)

Strong Profitability in Q2 FY21 Above Longer-Term Expectations

Adjusted EBITDA (2)

Adjusted Operating Income (3)

Q2 FY21 (1)	YoY GROWTH
Adjusted Operating Income (€MM)	€20.1	84.7%
Adjusted Operating Income Margin	12.7%	356 bps
Adjusted EBITDA (€MM)	€22.1	72.1%
Adjusted EBITDA Margin	14.0%	318 bps
Adjusted Net Income (€MM)	€14.8	131.4%

H1 FY21 (2)	YoY GROWTH
€28.5	113.3%
10.0%	389 bps
€32.6	89.1%
11.4%	355 bps
€20.1	101.5%

Notes:

1.	Represents the three months ended December 31, 2020
2.	Represents the six months ended December 31, 2020	18

Outlook and Guidance

Assumptions for Full Year Fiscal 2021

1

Flattening of above expectations top-line COVID growth tailwinds in Q3 and especially in Q4 with store reopenings

2 Gross margin stability for the full fiscal year

• 3 Online marketing cost efficiencies used to remaining fiscal year

  fund offline brand awareness initiatives in

• 4 SG&A cost leverage offset by publiccompany costs in full fiscal year

Guidance for Full Year Fiscal 2021

• 1 Net sales in the range of 565€ million to 580€

  million, representing 26% to 29% growth

• 2 Adjusted EBITDA in the range of 45€ million growth

  to 48€ million, representing 27% to 36%

• 3 Adjusted EBITDA Margin of 8.0% to 8.3%

We Have Clearly Defined Our Long-Term Targets (1)

(€MM)

FY2018 (2)

FY2019 (2)

FY2020 (2)

Long-Term Target

Revenue % Growth

€304 24%

€379 25%

€449 19%

Low-Mid Twenties with stable AOVs and continued strong Active Customer Growth

Gross Profit MarginShipping and Payment Costs as % of Net Sales

Marketing Expenses as a % of Net Sales

SG&A as a % of Net Sales

47.1%

46.9%

46.7%

Stable Gross Margin Continuing price integrity

11.9%

15.7%

13.1% (3)

11.2% (3)

14.7%

13.1% (3)

11.5% (3)

13.9%

13.5% (3)

Stable cost ratio Continuing InternationalizationStable cost ratio

Continued efficiency in Marketing spendStable cost ratio

Cost leverage, but higher public company costs

Adj. EBITDA Margin (4)

6.9%

8.0%

8.0%

Stable margin

Consistent cost structure

Notes:

• 1. These are not projections; they are goals / targets and are forward-looking, subject to significant business, economic, regulatory and competitive uncertainties and contingencies, many of which are beyond the control of the Company and its management, and are based upon assumptions with respect to future decisions, which are subject to change. Actual results will vary and those variations may be material. For discussion of some of the important factors that could cause these variations, please consult the "Risk Factors" section of a prospectus to be issued by the Company in relation to a specific offering. Nothing in this presentation should be regarded as a representation by any person that these goals / targets will be achieved and the Company undertakes no duty to update its goals

• 2. Fiscal year ended June 30

• 3. Adjusted for US Sales Tax, IPO preparation cost, any strategic investor sale preparation costs, and share-based payments

• 4. We present Adjusted EBITDA per IFRS16 guidance. Right-of-use assets, including leases, are capitalized and amortized according to this accounting convention resulting in an increase in our amortization and interest expense not found with Non-IFRS reporting companies. We suggest analysts and investors evaluate all profitability measures, including net income, when comparing Mytheresa to other companies

Mytheresa Offers a Unique Investment Opportunity

Appendix

(€MM)	2018	2019	2020	Q2 2020	Q2 2021
Net Income to Adjusted EBITDA:
Net Income	5.5	1.7	6.4	6.3	15.7
Finance Expenses, Net	4.8	14.0	11.1	(3.4)	(5.0)
Income Tax Expense	3.5	3.4	3.4	4.4	5.9
Depreciation & Amortization (1)	6.8	7.7	7.9	2.0	2.0
EBITDA	20.6	26.8	28.8	9.3	18.7
United States Sales Tax	--	1.5	1.3	0.8	0.0
Strategic Investor Sale Preparation Costs	--	2.1	--	--	--
IPO Preparation and Transaction Costs	--	--	5.2	2.7	3.5
Share-based Compensation Expense	0.3	0.2	0.1	0.0	0.0
Adjusted EBITDA	20.9	30.5	35.4	12.9	22.1
Net Income to Adjusted Operating Income:
Net Income	5.5	1.7	6.4	6.3	15.7
Finance Expenses, Net	4.8	14.0	11.1	(3.4)	(5.0)
Income Tax Expense	3.5	3.4	3.4	4.4	5.9
Operating Income	13.8	19.1	20.9	7.3	16.6
United States Sales Tax	--	1.5	1.3	0.8	0.0
Strategic Investor Sale Preparation Costs	--	2.1	--	--	--
IPO Preparation and Transaction Costs	--	--	5.2	2.7	3.5
Share-based Compensation Expense	0.3	0.2	0.1	0.0	0.0
Adjusted Operating Income	14.1	22.8	27.5	10.9	20.1

Note:

1. Depreciation and amortization expense related to right-of-use assets capitalized under IFRS 16 was €5.1 for fiscal 2018, fiscal 2019 and fiscal 2020, €1.3 for Q2 2020 and €1.3 for Q2 2021

(€MM)	2018	2019	2020	Q2 2020	Q2 2021
Net Income to Adjusted Net Income:
Net Income	5.5	1.7	6.4	6.3	15.7
United States Sales Tax	--	1.5	1.3	0.8	0.0
Strategic Investor Sale Preparation Costs	--	2.1	--	--	--
IPO Preparation and Transaction Costs	--	--	5.2	2.7	3.5
Share-based Compensation Expense	0.3	0.2	0.1	0.0	0.0
Finance Expenses on Shareholder Loans	4.2	13.3	9.6	(3.7)	(5.3)
Income Tax Effect	(1.0)	(2.9)	(3.3)	0.2	0.9
Adjusted Net Income	9.1	15.8	19.3	6.4	14.8