NanoTech Entertainment announced that it has signed a licensing agreement with the San Francisco 49ers to start offering UltraFlix users Live 4K video coverage of the 49ers pre-game show and the 49ers TV video series, exclusively in 4K. Stunning quality, real-time 4K HEVC video encoding and adaptive streaming is all provided by Harmonic. Verizon Edgecast manages the Live 4K ingest and reliable delivery to the growing line-up of 4K TV's sporting UltraFlix, the top destination for 4K movies, documentaries, concerts and staring this fall, Live 4K events.

The team-up of Live 4K video delivery solution providers is exactly what the industry needs to help fuel mass consumer adoption. Historically speaking, HDTV mass adoption coincided with the advent of live HD events, such as sports and concerts. The original game plan was spot on and the timing is right to run the same play.

According to the latest industry projection, consumers are gearing up to start receiving 4K streaming video and UltraFlix is on-track to be made available on 90% of all 4K TV's here in NA this year. One of the key forces driving this market is the ability to deliver the best possible viewer experience along with a perpetually growing catalog of 4K Video-On-Demand and on-going Live 4K Events. With enhanced video compression, adaptive streaming and intelligent bandwidth management technologies, UltraFlix and its' partners, Harmonic and Verizon can stream visually lossless Live UHD video with uninterrupted viewing at 8Mbps.