Nathan’s Famous, Inc. Partners with Meatless Farm to Launch First Gourmet Plant-Based Hot Dog
April 26, 2021 at 11:13 am EDT
Share
Nathan’s Famous, Inc. announced its partnership with Meatless Farm to bring consumers the industry’s first gourmet, plant-based hot dog. The partnership brings to market Nathan’s 100+ year old secret recipe, a favorite of consumers all over the world, crafted with clean and simple plant-based ingredients. Starting in April, the Nathan’s Famous Plant-Based Hot Dog by Meatless Farm will be available exclusively on the Nathan’s online retail portal on Shopify, and then rolled out in select locations in May 2021. The launch of the Nathan’s Famous by Meatless Farm plant-based hot dog will take place exclusively on the Nathan’s online retail portal on Shopify in April delivered anywhere in the U.S. The kit will feature 6 plant-based hot dogs, 6 buns and a bottle of Nathan’s Famous deli mustard for $44.99. Additionally, fans in the tri-state area and Florida can enjoy the new plant-based hot dog beginning in May, with plans to expand to additional restaurants in the coming year. The Nathan’s Famous by Meatless Farm plant-based hot dog is rich in pea protein, low in saturated fat, low in sodium, soy free, gluten free and made with the world-famous Nathan’s secret spice recipe.
Nathan's Famous, Inc. is a licensor, wholesaler and retailer of products marketed under its Nathans brand, including its Nathans Beef Hot Dogs. The Company's segments include Branded Product Program, Product licensing, and Restaurant operations. The Branded Product Program segment is engaged in the sale of hot dog products either directly to foodservice operators or to various foodservice distributors who resell the products to foodservice operators. The Product licensing segment includes royalties, from licensing a range of its branded products, including its hot dogs, sausage and corned beef products, frozen French fries and additional products, through retail grocery channels and club stores throughout the United States. The Restaurant operations segment is engaged in the sale of its products at Company-owned restaurants and earns fees and royalties from its franchised restaurants, including its virtual kitchens. Its products are marketed for sale in approximately 79,000 locations.
NATHAN'S FAMOUS, INC. 
