As part of the agreement, NCM has formed two specialty cinema advertising networks across the
"Tapping into a younger and more diverse audience with superior buying power should be part of any marketer's media plan today,"
NuTime Media will represent the national ad sales for NCM's Black Cinema Network, which includes over 393 theaters with over 5,400 screens expected to reach an audience of 11.4 million consumers monthly, as well as NCM's Hispanic Cinema Network, which includes over 449 theaters with over 6,000 screens expected to reach an audience of 15.4 million consumers monthly. The partnership also allows brands to create custom content and build integrated marketing plans delivered to moviegoers.
"Black consumers have collectively increased their spending power by 60 percent over the past decade which far outpaces their population growth during the same time period, according to the
NCM's cinema advertising network is featured in over 20,700 screens in over 1,600 theaters in 195 designated market areas and has offices in
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