National Grid : Launches New “Responsibility Calls” Brand Campaign

National Grid has launched a new US brand campaign across its Northeast service areas with the theme 'Responsibility Calls.' The campaign focuses on the responsibility National Grid has to keep the lights on and heat flowing for its customers today, while at the same time making investments in a clean energy future for tomorrow.

It shines a spotlight on National Grid's employees, who are accustomed to running towards problems, not away from them. It's due to a strong feeling of responsibility for the customers who depend on us to keep their drinks cold, homes warm and lights shining. Not some of the time or most of the time, but all of the time.

National Grid also knows its customers are depending on it more than ever to provide cleaner energy for the future. The company is focused on being at the heart of a clean, fair and affordable energy future, from supporting energy efficiency programs to help customers lower their bills and energy usage today, to developing new solar and wind projects through its competitive National Grid Renewables arm to add more clean energy to the grid.

'Through the 'Responsibility Calls' campaign, our objective is to further tell our story to customers and community members about the work we're doing to maintain the safety and reliability of our energy networks today, while enabling and accelerating the clean energy transition,' said Michael A. West Jr., Senior Vice President of Corporate Affairs, National Grid US. 'We also highlight our tremendously dedicated employees, who take their responsibilities for our customers, our communities and our planet very seriously, each and every day.'

For more information about the 'Responsibility Calls' campaign and National Grid's work to support our customers today and tomorrow, please click here.