NATURA COSMÉTICOS S.A.

CNPJ/MF 71.673.990/0001-77 Publicly-held Company NIRE 35.300.143.183

NOTICE TO THE MARKET

We hereby inform to shareholders and the capital market that the Company will have a new corporate structure, in order to accelerate the implementation of our business strategy.

In Brazil we will have distinct business units for each sales channel, with the objective of focusing on direct selling while allowing the other channels to have more autonomy and agility.

Mr. Erasmo Toledo will be the head of Direct Selling in Brazil, in charge of the revitalization of our main business model. Mr. Toledo has been, for nearly 6 years, the head of our solid growth in Latin America. With us since 1990, Mr. Toledo has been the Vice-President of International Businesses and Director of Commercial Innovation, despite being the General Manager for Peru and Argentina.

Mr. Agenor Leão has become the leader of Digital Businesses, which encompasses our Digital Consultants and Rede Natura (our digital sales platform), while continuing as the head of our Digital Technology area. Mr. Leão's challenge to digitalize all business processes within the organization remains, with emphasis on products and services for consultants and consumers.

Mrs. Caroline Vlerick is our new Retail Director whose challenges include the expansion of our owned stores, distribution to drugstores and B2B. Mrs. Vlerick has 20 years of experience in retail and strategic consulting, has been the CEO of the specialized retailing Sparta in Chile and of Cortefiel in Spain.

São Paulo, March 21, 2017.

NATURA COSMÉTICOS S.A. JOSÉ ROBERTO LETTIERE

Chief Financial and Investor Relations Officer

Natura Cosméticos SA published this content on 14 March 2017 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 21 March 2017 11:56:10 UTC.