CoinBridge, introduced in August, allows merchants to convert customer rewards, loyalty points, gift cards, vouchers, cashback and payout to real currency at any website or store that accepts credit cards.
The European issuer license enables CoinBridge to expand its operations and services to the
CoinBridge provides retailers a way to increase customer engagement, drive higher purchasing frequency and optimize spending volume within their shops, as well as further leverage customer purchase data to personalize customer propositions, increase customer loyalty and optimize brand performance — all without the need for integration with merchants or POS systems.
CoinBridge also allows consumers to pay in-store using retailers' existing mobile loyalty apps via a "tap and go" experience, as well as online, by typing in a unique virtual credit card number assigned to them for each transaction.
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