Nayax Ltd., a cashless solution provider, announced today the acquisition of Weezmo, an Israel-based technology startup focused on connecting the online customer journey with in-store purchases, according to a press release.
Weezmo allows companies to link their online marketing efforts to physical purchases at points of sale. Terms of the sale were not revealed.
The technology uses artificial intelligence to track the complete purchasing process while measuring the impact of digital advertising on all online and offline sales. Customers can gain a better understanding of consumers and campaign effectiveness.
The digital receipt provides an engaging experience for the consumer, containing customized sales offers, games, feedback, video and more.
Weezmo's customers include Super-Pharm, Office Depot, McDonald's, IKEA, H&O, Mahsanei Hashmal, Factory 54, Pizza Hut and H&M.
"As part of our strategic process aimed at creating a personal and relevant customer experience, and in line with H&M's sustainability agenda, we chose to implement the Weezmo platform in the H&M Group's brands in Israel," Ronit Gottfried-Nissani, vice president of marketing for the H&M Group, said in the release.
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