Carters, a clothing brand focused on babies and young children, has deployed Nedap Retail's ID Cloud platform in its U.S. retail store fleet.

The technology aims to boost overall inventory accuracy, which will increase omnichannel sales growth and operational efficiencies, according to a press release.

Nedap iD Cloud gathers EPC inventory data and unique item lifespan history into one place to create inventory visibility throughout retail supply chains with the use of RFID technology.

Knowing exactly which products flow through the supply chain is crucial in improving product availability while keeping prices and costs low. This leads to less markdowns, less waste and higher profitability, according to the release.

"With RFID, we can offer a broader assortment of inventory available to our customers opting for in-store or curbside pickup. In addition to improving the customer experience, better inventory management through RFID is an important tool to deliver increased profitability in our retail business," Andrew Tashiro, senior director of omnichannel at Carter's, said in the release.

Nedap iD Cloud was selected for several reasons.

"The ability to host our data here in the U.S. and to be supported locally was essential for our deployment. Ultimately, the scalability of the platform which allowed us to easily connect existing systems and quickly access accurate inventory data drove the decision to choose Nedap iD Cloud," said Tashiro in the release.

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