'At Nedap, we develop Technology for life: products that help people become more productive, more successful and more meaningful in their professional lives. At the heart of our 'Technology for life' philosophy is our capacity to obtain a deep understanding of what people need to excel in their workplace.

People are neither rational robots, nor are they emotional wrecks. What makes us special is our ability to balance these two sides, allowing them to influence each other in a synergetic way. In being able to do this, we become conscient and self-aware but also empathetic and intuitive; we become human.

Not only is this balance important for us, it is also important to us. We seek it in our relationships, our environments and in our work. This is something we at Nedap understand all too well. You can see it in our culture, our building and in our products. It defines us and everything we do.'

Our new logo represents it all. With the new logo also comes a new visual identity, which will be incorporated in our communication step by step. You will get to know us even better along the way.

The new logo and our new visual language were entirely created by an internal design team.

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NEDAP - NV Nederlandsche Apparatenfabriek published this content on 09 October 2018 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 09 October 2018 12:57:07 UTC