NeoMedia Technologies Inc. has partnered with Wendy's to become its exclusive provider for QR code services as a part of Wendy's-created promotional activities. Wendy's will be using NeoMedia's NeoSphere product for its QR campaigns on a go forward basis. NeoSphere provides an easy to use enterprise grade barcode creation and management engine which enables brands to connect instantly to mobile content while delivering a high quality brand experience that is targeted and measureable.