NetApp announced the appointment of James Whitemore as senior vice president and chief marketing officer (CMO) at NetApp, reporting to CEO George Kurian. Whitemore has been a key team member of the marketing organization since 2016 and served as interim CMO since July of 2019. His focus on increasing digital engagement will advance NetApp’s global marketing strategy to reach new customers and new buyers and strengthen market recognition to accelerate growth. Whitemore, a veteran of the cloud computing, networking and storage industry has more than 25 years of experience leading and implementing successful global sales, product management and marketing strategies.