NetApp, Inc. announced Dallas Olson as the company?s new Chief Commercial Officer, reporting to NetApp?s President, César Cernuda. Olson brings over 25 years of experience building high-performance teams responsible for planning, operations, enablement, engagement, and go-to-market strategies. As NetApp?s CCO, Olson will oversee sales strategy driving business growth in key areas including AI and Keystone through specialist teams, enhance market presence, optimize sales models, foster strategic partnerships, champion a customer-centric approach, and drive initiatives to maintain NetApp?s position as a market leader primed for accelerated growth.

Most recently, Olson led global go-to-market strategy and revenue operations for Cisco. Before that role, Olson served as Cisco?s Chief Operations Officer and Vice President for the Americas where he was responsible for strategy, planning, operations, enablement, engagement, and go-to-market efforts. Prior to that he held various leadership roles within Cisco including leading strategy & planning for its US Commercial group and leading enterprise software teams for Cisco?s WebEx Technology Group.

Before his tenure at Cisco, Olson served as the Executive Director of Misys Allscripts?s corporate development team where he led merger, acquisition, and corporate strategy and was previously the global sales lead at DHL.