NetEase Games announced its first U.S. studio, Jackalope Games, based in Austin, Texas. Jackalope Games will be creating new and exciting PC and console games as a first party studio of NetEase Games. Jackalope Games is led by industry veteran Jack Emmert, whose credits include City of Heroes, Neverwinter, Star Trek Online, and DC Universe Online.

Jack has worked on games based on some of the biggest media franchises in history and brings decades of MMORPG experience to this studio. Jackalope Games is NetEase Games' first first-party studio in the U.S., but it will operate independently and maintain creative autonomy in its game development and publishing. The first project produced by Jackalope Games is being fully funded by NetEase Games.

Jackalope Games believes that collaboration and diversity are necessary ingredients for studio success. Although based in Austin, Jackalope Games embraces the virtual office and hires talent from all over the world.