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    NFLX   US64110L1061

NETFLIX, INC.

(NFLX)
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Netflix : quid Game' estimated to be worth about $900 million - Bloomberg News

10/17/2021 | 11:00pm EST
FILE PHOTO: A staff member wearing 'Squid Game' costume stands guard at Strawberry Cafe in Jakarta

(Reuters) - "Squid Game," Netflix Inc's biggest original series launch, is estimated to be worth almost $900 million for the streaming giant, Bloomberg News reported late on Saturday, citing figures from an internal Netflix document.

The nine-episode thriller, in which cash-strapped contestants play childhood games with deadly consequences in a bid to win 45.6 billion won ($38.58 million), became an international hit after it launched last month.

In comparison to its estimated net worth, the show cost just $21.4 million to produce, Bloomberg said.

According to the report https://bloom.bg/3lNzxGY, about 132 million had watched at least two minutes of the show in its first 23 days, easily breaking the record set by U.K. costume drama "Bridgerton," which was streamed by 82 million accounts in its first 28 days.

Netflix had earlier announced the show had amassed 111 million fans, but Bloomberg said those figures were based on slightly older data.

Los Gatos, California-based Netflix estimated that 89% of people who started the show watched more than one episode, the news agency said, and 66% of the viewers finished watching the series in the first 23 days.

Netflix declined to comment on the report. An attorney for the company told Bloomberg that it would be inappropriate for Bloomberg to disclose the confidential data contained in the documents that it had reviewed.

The series is also the first Korean drama to snatch the top spot on Netflix in the United States, and has even spurred interest among people in learning Korean.

In China, where Netflix is unavailable without a VPN, a Beijing bakery has introduced a Squid Game-themed confection-making challenge in its store.

The show has even drawn positive comments from Amazon Inc founder Jeff Bezos, with the billionaire calling the work "impressive and inspiring." Amazon's streaming service Prime Video competes with Netflix.

($1 = 1,182.0700 won)

(Reporting by Shubham Kalia in Bengaluru, Editing by Nick Zieminski and Rashmi Aich)


ę Reuters 2021
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Financials (USD)
Sales 2021 29 715 M - -
Net income 2021 4 869 M - -
Net Debt 2021 9 143 M - -
P/E ratio 2021 56,2x
Yield 2021 -
Capitalization 267 B 267 B -
EV / Sales 2021 9,28x
EV / Sales 2022 8,10x
Nbr of Employees 9 400
Free-Float 98,2%
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Mean consensus OUTPERFORM
Number of Analysts 45
Last Close Price 602,13 $
Average target price 650,70 $
Spread / Average Target 8,07%
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Managers and Directors
Wilmot Reed Hastings Chairman, President & Co-Chief Executive Officer
Theodore A. Sarandos Co-CEO, Director & Chief Content Officer
Spencer Adam Neumann Chief Financial Officer
Adriane C. McFetridge Engineering Director
Gregory K. Peters Chief Operating & Product Officer
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