The following discussion and analysis provides information which management believes is relevant to an assessment and understanding ofNewell Brands Inc.'s ("Newell Brands ," the "Company," "we," "us" or "our") consolidated financial condition and results of operations. The discussion should be read in conjunction with the accompanying condensed consolidated financial statements and notes thereto. Forward-Looking Statements Forward-looking statements in this Report are made in reliance upon the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements generally can be identified by the use of words such as "intend," "anticipate," "believe," "estimate," "project," "target," "plan," "expect," "setting up," "beginning to," "will," "should," "would," "could," "resume," "are confident that," "remain optimistic that," "seek to," or similar statements. The Company cautions that forward-looking statements are not guarantees because there are inherent difficulties in predicting future results. Actual results may differ materially from those expressed or implied in the forward-looking statements. Important factors that could cause actual results to differ materially from those suggested by the forward-looking statements include, but are not limited to: •the Company's ability to manage the demand, supply and operational challenges with the actual or perceived effects of the COVID-19 pandemic, including as a result of any additional variants of the virus or the efficacy and distribution of vaccines, as well as the impact of any vaccine mandates on our global businesses; •the Company's dependence on the strength of retail, commercial and industrial sectors of the economy in various countries around the world; •competition with other manufacturers and distributors of consumer products; •major retailers' strong bargaining power and consolidation of the Company's customers; •changes in the prices and availability of labor, transportation, raw materials and sourced products, including significant inflation, and the Company's ability to obtain them in a timely manner; •the Company's ability to improve productivity, reduce complexity and streamline operations; •the cost and outcomes of governmental investigations, inspections, lawsuits, legislative requests or other actions by third parties, including but not limited to those described in Footnote 16 of the Notes to the Condensed Consolidated Financial Statements, the potential outcomes of which could exceed policy limits, to the extent insured; •the Company's ability to develop innovative new products, to develop, maintain and strengthen end-user brands and to realize the benefits of increased advertising and promotion spend; •the Company's ability to consistently maintain effective internal control over financial reporting; •risks related to the Company's substantial indebtedness, potential increases in interest rates or changes in the Company's credit ratings; •future events that could adversely affect the value of the Company's assets and/or stock price and require additional impairment charges; •unexpected costs or expenses associated with divestitures; •our ability to effectively execute our turnaround plan; •the risks inherent to the Company's foreign operations, including currency fluctuations, exchange controls and pricing restrictions; •a failure or breach of one of the Company's key information technology systems, networks, processes or related controls or those of the Company's service providers; •the impact ofUnited States or foreign regulations on the Company's operations, including the impact of tariffs and environmental remediation costs; •the potential inability to attract, retain and motivate key employees; •changes in tax laws and the resolution of tax contingencies resulting in additional tax liabilities; •product liability, product recalls or related regulatory actions; •the Company's ability to protect its intellectual property rights; •significant increases in the funding obligations related to the Company's pension plans; and •other factors listed from time to time in ourSEC filings, including but not limited to our Annual Report on Form 10-K and Quarterly Reports on Form 10-Q. The information contained in this Report is as of the date indicated. The Company assumes no obligation to update any forward-looking statements contained in this Report as a result of new information or future events or developments. In addition, there can be no assurance that the Company has correctly identified and assessed all of the factors affecting the Company or that the publicly available and other information the Company receives with respect to these factors is complete or correct. 29
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Overview
Newell Brands is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid®, Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer's®, Coleman®, Marmot®, Oster®, Sunbeam®, FoodSaver®, Mr.Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Contigo®, First Alert®, Mapa®, Spontex® and Yankee Candle®.Newell Brands' beloved brands enhance and brighten consumers lives at home and outside by creating moments of joy, building confidence and providing peace of mind. The Company sells its products in nearly 200 countries around the world and has operations on the ground in over 40 of these countries, excluding third-party distributors. Business Strategy The Company is continuing to execute on its turnaround strategy of building a global, next generation consumer products company that can unleash the full potential of its brands in a fast-moving omni-channel environment. The strategy, developed in 2019, is designed to drive sustainable top line growth, improve operating margins, accelerate cash conversion cycle and strengthen the portfolio, organizational capabilities and employee engagement, while reducing complexity and addressing key challenges facing the Company. These challenges include: shifting consumer preferences and behaviors; a highly competitive operating environment; a rapidly changing retail landscape, including growth in e-commerce; continued macroeconomic and political volatility and an evolving regulatory landscape. The COVID-19 pandemic and its impact to the Company's business resulted in the acceleration of these initiatives in many respects.
The Company has made significant progress on the following imperatives it previously identified as part of its turnaround strategy:
•Strengthening the portfolio by investing in attractive categories aligned with its capabilities and strategy; •Driving sustainable profitable growth by focusing on innovation, as well as digital marketing, e-commerce and its international businesses; •Improving margins by driving productivity and overhead savings, while reducing complexity and reinvesting into the business; •Enhancing cash efficiency by improving key working capital metrics, resulting in a lower cash conversion cycle; and •Building a winning team through engagement and focusing the best people on the right things.
Continued execution of these strategic imperatives, in combination with new initiatives aimed to build operational excellence, will better position the Company for long-term sustainable and profitable growth.
Project Ovid
During the third quarter of 2021 the Company announced Project Ovid, a multi-year, customer centric supply chain initiative to transform its go-to-market capabilities in theU.S. , improve customer service levels and drive operational efficiencies. This initiative will leverage technology to further simplify the organization by harmonizing and automating processes; and re-engineering information systems. Project Ovid is designed to optimize the Company's distribution network by creating a single integrated supply chain from 23 business-unit-centric supply chains. In addition, it is intended to reduce administrative complexity, improve inventory and invoicing workflow for our customers along with product availability through omni-channel enablement for consumers. This new operating model is expected to drive efficiencies by better utilizing the Company's transportation and distribution network. 30
-------------------------------------------------------------------------------- Table of Contents Organizational Structure
The Company's five primary reportable segments are the following:
Segment Key Brands Description of Primary Products Commercial Solutions BRK®, First Alert®, Mapa®,
Commercial cleaning and maintenance solutions; closet and
Quickie®, Rubbermaid Commercial
garage organization; hygiene systems and material handling
Products®, and Spontex®
solutions; connected home and security and smoke and
monoxide alarms Home Appliances Calphalon®, Crock-Pot®,
Household products, including kitchen appliances
Mr. Coffee®, Oster® and Sunbeam® Home Ball® (1), Calphalon®, Chesapeake
Food and home storage products; fresh preserving products; Solutions
Bay Candle®, FoodSaver®,
vacuum sealing products; gourmet cookware, bakeware and
Rubbermaid®, Sistema®, WoodWick®
cutlery and home fragrance products
and Yankee Candle® Learning and Aprica®, Baby Jogger®, Dymo®,
Baby gear and infant care products; writing instruments, Development
Elmer's®, EXPO®, Graco®,
including markers and highlighters, pens and pencils; art
Mr. Sketch®, NUK®, Paper Mate®,
products; activity-based adhesive and cutting products and
Parker®, Prismacolor®, Sharpie®,
labeling solutions
Tigex® Waterman® and X-Acto®Outdoor and Recreation Coleman®, Contigo®, ExOfficio®,
Products for outdoor and outdoor-related activities
Marmot®
(1)[[Image Removed: nwl-20210930_g1.gif]] and Ball® TM of Ball Corporation, used under license.
The Company also provides general corporate services to its segments which is reported as a non-operating segment, Corporate. See Footnote 15 of the Notes to the Unaudited Condensed Consolidated Financial Statements for further information. Recent Developments Coronavirus (COVID-19)
The COVID-19 pandemic, which began in late 2019, has continued to disrupt the Company's global operations, similar to those of many large, multi-national corporations in three primary areas:
Supply chain. Of the Company's 135 manufacturing and distribution facilities, approximately 20 were temporarily closed at the end of the first quarter of 2020, the most significant of which were itsSouth Deerfield, MA , Home Fragrance plant, itsMexicali, Mexico and India Writing facilities and itsJuarez, Mexico Connected Home and Security facility, all of which were closed in accordance with government guidelines. The majority of the Company's manufacturing and distribution facilities reopened during the second and third quarter of 2020 and have since been operating at or near capacity with inventory levels replenished. The Company does, however, continue to face significant product and supply and labor shortages, capacity constraints and logistical challenges across its businesses, including port congestion, constrained container availability and delays in carrier pickup, which have negatively impacted the Company's ability to satisfy demand for its products, creating order backlog in a number of categories. The Company also continues to face significantly higher than expected inflation for commodities, primarily resin, sourced finished goods, transportation and labor, which are expected to have a negative high-single-digit-percentage impact to costs of products sold for 2021. These various disruptions are expected to persist, at least in the near-term. To help mitigate the negative impact of inflation to the operating performance of its businesses, the Company has secured selective pricing increases, accelerated productivity initiatives and deployed overhead cost containment efforts. Retail. While the Company's largest retail customers experienced a surge in sales as their stores remained open, a number of secondary customers, primarily in the specialty and department store channels, temporarily closed their brick and mortar doors inMarch 2020 , and began to reopen in certain regions where conditions improved towards the end of the second quarter of 2020. These dynamics, in combination with some retailers' prioritization of essential items, have had a meaningful impact on the Company's traditional order patterns. In addition, the Company temporarily closed itsYankee Candle retail stores inNorth America in mid-March of 2020 due to COVID-19. These stores reopened by the end of the third quarter in 2020 and have remained open since. 31
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Consumer demand patterns. During the quarantine phase of the pandemic in 2020, consumer purchasing behavior strongly shifted to certain focused categories. Certain of the Company's product categories benefited from this shift, primarily in Food, Commercial and Home Appliances. Some of the Company's other businesses were negatively impacted but have seen positive momentum with an increase in demand post lockdowns, in particular Writing, Baby and Parenting and Home Fragrance. While the Company expects the overall seasonality of its businesses to revert to historical trends as the impact of the global pandemic lessens, there still remains uncertainty over the volatility of future consumer demand patterns. With the spread of new strains and variants of the coronavirus, the Company continues to monitor developments, including government requirements and recommendations at the national, state, and local level on whether to reinstate and/or extend certain initiatives previously implemented to help contain the spread of COVID-19 or whether to mandate vaccinations. The Company believes the extent of the impact of the COVID-19 pandemic to the Company's future sales, operating results, cash flows, liquidity and financial condition will continue to be driven by numerous evolving factors that the Company cannot accurately predict and which will vary by jurisdiction and market, including severity and duration of the pandemic, the emergence of new strains and variants of the coronavirus, the likelihood of a resurgence of positive cases, the development and availability of effective treatments and vaccines, especially in areas where conditions have recently worsened and lockdowns or travel bans have been reinstituted, the rate at which vaccines are administered to the general public, the timing and amount of fiscal stimulus and relief programs packages that are available to the general public, and any changes in consumer demand patterns for the Company's products as the impact of the global pandemic lessens. Debt Redemption OnSeptember 28, 2021 , the Company redeemed its 3.75% senior notes dueOctober 2021 (the "October 2021 Notes") at a redemption price equal to 100% of the outstanding aggregate principal amount of the notes, plus accrued and unpaid interest to the redemption date. OnOctober 15, 2021 the Company delivered a notice of redemption to the holders of the 4.00%senior notes dueJune 2022 (the "June 2022 Notes") that the Company will redeem theJune 2022 Notes onNovember 22, 2021 for a redemption price equal to the current outstanding aggregate principal amount of the notes, subject to a customary make-whole premium, plus accrued and unpaid interest to the date of redemption. 32
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