Newlat Food S p A : Granfetta commercial airs on tv

Head office: Via J. F. Kennedy, 16 - 42124 Reggio Emilia - Telephone: [phone] Fax: [phone]

Share Capital € 43,935,050.00 fully paid-up - Economic and Administrative Index of Reggio Emilia (REA) no. 277595 - VAT and Tax ID 00183410653

Company subject to management annd coordination by Newlat Group S.A. pursuant to articles 2497 et seq. of the Ittalian Civil Code.

PRESS RELEASE

GRANNFETTA COMMERCIAL AIRS ON TV

Reggio Emilia, 27 September 2021 - Newlat Food S.p.A. ("Newlat Food" or the "Company") announces that from the 26th of September a new commercial for the relaunch of its iconnic Granfetta® rusks - the Italian breakfast staple loved by all - will air on all Mediaset channels for a periood of four weeks.

This commercial is the first step of a communication campaign aimed at pushing the product's brand awareness, characterized by its iconiic round shape and its fragrant texture. The commercial, with a fresh and fun tone, plays on the repetition and explanation of what exactly the particularities that characterize this rusk are, making it clear why it desserves to be called a "gran fetta" (meaning "greaat rusk"). The campaign will be extended to major media pllatforms such as Facebook, Instagram, Youtube, a website dedicated to the product, food websites and radio.

Angelo Mastrolia, Executive President of Newlat Food, announces: "This commercial is only the first step of a series of activities that will innvolve the Granfetta® brand in the coming months, with the aim of relaunching the entire range among retailers and consumers."

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This press release is available on the Company's website www.newlat.itand onn the authorized storage mechanism eMarketstorage at the foollowing address www.emarketstorage.com.

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FOR MORE INFORMATION:

Investors

Benedetta Mastrolia

NEWLAT FOOD INVESTOR RELATOR

Mob. [phone]

[e-mail]

Press Office

Roberto Stasio

BARABINO & PARTNERS

Tel. [phone]

Mob. [phone]

[e-mail]

Head office: Via J. F. Kennedy, 16 - 42124 Reggio Emilia - Telephone: [phone] Fax: [phone]

Share Capital € 43,935,050.00 fully paid-up - Economic and Administrative Index of Reggio Emilia (REA) no. 277595 - VAT and Tax ID 00183410653

Company subject to management annd coordination by Newlat Group S.A. pursuant to articles 2497 et seq. of the Ittalian Civil Code.

Alice Brambilla

BARABINO & PARTNERS

Tel. [phone]

Mob. [phone]

[e-mail]

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The Newlat Group

The Newlat Group is a relevant multinational, multi-brand and multi-channel player in the Italian and European agri-food sector, havingg a large portfolio of products and brands well known in Italy and internationally. The Newlat Group holds a consolidated positioning in the Italian and German markets and sale products in more than 60 counntries. The Newlat Group is mainly active in the pasta, dairy, bakery and special products sectors, and in partticular in the health & wellness, gluten free and baby food sectors.

For more information, visit our webbsite www.newlat.it.