Nextdoor announced Nextdoor Ads, an easy-to-use expansion of Nextdoor's proprietary self-serve campaign management platform, designed to help small and medium-sized businesses (SMBs) advertise on Nextdoor. By providing a guided experience for creating and managing effective ads on Nextdoor, Nextdoor Ads empowers SMBs to build strong brands with local audiences, turn neighbors into customers, and grow their business through advertising on the neighborhood network. The launch of Nextdoor Ads supports the company's broad product strategy of building an active valued community where neighbors, businesses, and public services can trust and depend on each other to exchange valuable information, goods, and services.

From home services to restaurants, SMBs can leverage this platform to reach active, local customers. Nextdoor Ads is slated to fully launch in the U.S. in the coming weeks, enabling SMBs to quickly and easily create advertising campaigns to engage with their neighbors and grow their businesses on Nextdoor. To start advertising, SMB users with a free Nextdoor business account can login to select their goal, build their ad, choose their target audience, set their daily budget and ad duration, and publish.

Campaigns can be launched in just a few clicks, delivering their brand and message directly to targeted neighbors and neighborhoods. SMBs can then easily track campaign performance from their Nextdoor Ads dashboard. Nextdoor provides a user-friendly ads platform and is also home to a multitude of marketing resources to aid SMBs in variety of business sectors including: Home & Garden; Real Estate; Professional Services; Food and Beverage; Retail; Medical and Dental; Personal Care and Beauty; Health and Wellness; Pet Care Services; Family Care Services.

The expansion of Nextdoor's campaign management platform with the launch of Nextdoor Ads will provide businesses of all sizes, including SMBs, with access to the same ad inventory on Nextdoor.