To hear the full podcast, visit The Dealmaker Show
During the interview, Klaff inquired about the potential of augmented reality as it continues to gain mainstream attention and its value proposition as technological advancements steam ahead in the years to come.
“The whole concept of augmented reality is just galloping in growth right now… not just in financial terms, but in mindshare, in people understanding its use. I personally believe that, over the next decade, augmented reality itself will become a new form of mass medium that we will all use to communicate at one level,” Duffy explained. “I think you’ll see significant milestones and breakthroughs over the next decade, with the technology ultimately finding its way into a low-cost, lightweight pair of eyewear controlled through a variety of different functions and features.”
“I’m seeing, at a global level, a large adoption of the technology. What I mean by that is there are more and more folks who are seeing it as a technology that they can apply, and they can use to gain value intrinsically in what they’re already doing,” Duffy added. “That’s the key.”
“There are three areas that I would highly encourage [to utilize AR technology today]. The first one and most obvious is, if you’re a brand and you sell through ecommerce, you have to use augmented reality. People need to be able to see your product. They need to experience it, to visualize it,” Duffy stated. “The second one… we have a full-on digital experience platform for running hybrid and virtual events, and all of those use some form of holograms... That is just growing like crazy. The third area is anybody who has a brand who does any form of advertising. They should be thinking about augmented reality ad units… Those are three kind of must-have areas. Frankly, that’s where our business is growing, because we’re active in all three of those. That’s right now. In 2022, I just think it’s going to get crazier and, in 2023, even bigger. It is a rotation into a new medium.”
Throughout the interview, Duffy discussed his professional background and history of building and scaling businesses, as well as the massive potential of augmented reality to change the way people interface with the world around them and how Nextech AR is leveraging that potential to promote rapid growth through its ecommerce and software-as-a-service initiatives.
About Nextech AR
To learn more, follow the company on Twitter, YouTube, Instagram, LinkedIn and Facebook, or visit its website at www.nextechar.com
About InvestorBrandNetwork
The InvestorBrandNetwork (“IBN”) consists of financial brands introduced to the investment public over the course of 15+ years. With IBN, we have amassed a collective audience of millions of social media followers. These distinctive investor brands aim to fulfill the unique needs of a growing base of client-partners. IBN will continue to expand our branded network of highly influential properties, leveraging the knowledge and energy of specialized teams of experts to serve our increasingly diversified list of clients.
Through NetworkNewsWire (“NNW”) and its affiliate brands, IBN provides: (1) access to a network of wire solutions via InvestorWire to reach all target markets, industries and demographics in the most effective manner possible; (2) article and editorial syndication to 5,000+ news outlets; (3) enhanced press release solutions to ensure maximum impact; (4) full-scale distribution to a growing social media audience; (5) a full array of corporate communications solutions; and (6) a total news coverage solution.
For more information on IBN, visit https://www.InvestorBrandNetwork.com
Please see full terms of use and disclaimers on the InvestorBrandNetwork website applicable to all content provided by IBN, wherever published or re-published: https://IBN.fm/Disclaimer
Forward-Looking Statements
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are inherently uncertain as they are based on current expectations and assumptions concerning future events or future performance of the company. Readers are cautioned not to place undue reliance on these forward-looking statements, which are only predictions and speak only as of the date hereof. In evaluating such statements, prospective investors should review carefully various risks and uncertainties identified in this release and matters set in the company's
Corporate Communications
InvestorBrandNetwork (IBN)
www.InvestorBrandNetwork.com
310.299.1717 Office
Editor@InvestorBrandNetwork.com
Source: InvestorBrandNetwork (IBN)
2021 GlobeNewswire, Inc., source