NexTech AR Solutions announced under the leadership of Yau Boon Lim, the company's Asia Pacific and Japan (APJ) hires are now in place, positioning the company for significant revenue potential as it rapidly rolls out its platforms into the APJ region which has over 4 billion people and 60% of the world's market. China: Steven Seet, a 30-year Meetings, Incentives, Conferences and Exhibitions (MICE) industry pioneer and veteran, who has held multiple chief executive and chairmanship roles, joined NexTech as Senior Director focusing on NexTech's MICE vertical across APJ. Steven, based in Shenzhen (China), will also help grow the China business across all verticals. Steven's deep understanding of MICE will be a great asset to NexTech AR. Japan: Yumi Yasuda, a 20+ year MICE and Hospitality industry veteran, is also the immediate past president Meeting Planner International Japan Chapter and sits on 2021 MPI Foundation Global Board of Trustees, joins NexTech from Chiba Convention Bureau and International Center as the Director & General Manager for Japan. Yumi-san, based in Tokyo (Japan), will be responsible for growing NexTech's Japan business across all verticals with a preliminary focus on the MICE industry. Korea, China, and Japan Channel Coverage: Zoy Chiang, a 20+ year IT veteran, previously held regional leadership roles in channels, operation and marketing with SAP, CISCO, and NTT Data, joining NexTech as VP, APJ Channels. Zoy based in Taipei (Taiwan), will be working closely with the team to drive the Channel business in APJ, with a preliminary focus on China, Japan & Korea. Singapore Head of Channel Development & South Asia Channel Sales: Connie Lim, 20-year IBM veteran, where she held regional channels and marketing roles across the IBM portfolio, joins NexTech as Head of Channel Development & South Asia Channel Sales. Connie, based in Singapore, will work closely with Zoy Chiang and the Global Channel team to grow channels in APJ, and to support Zoy for South Asia Channel Sales. Singapore VP, APJ Marketing & Inside Sales: Katherine Poh, 20+ year IBM & Oracle veteran, has held leadership roles in marketing and demand generation, joins NexTech as VP, APJ Marketing and Inside Sales. Katherine, based in Singapore, will work closely with NexTech's CMO, Guillaume Pascual, and his global marketing team to drive strategic and tactical marketing, branding, and demand generation in APJ. Katherine will also be responsible for developing NexTech's Inside Sales team in APJ. Singapore Inside Sales Manager: Joan Taher, 20 years' experience in sales and customer service, joins NexTech as an Inside Sales Manager. Joan will work closely with Katherine Poh, VP, APJ Marketing and Inside Sales, to focus on inbound leads and high-volume sales. Joan, based in Singapore, will have a preliminary focus on South Asia English speaking clients, and as a native Indonesian, will help grow the Indonesian market. Operation & Enablement: Warren Wang, will be supporting the APJ team and channels growth. Warren will be responsible for Operation and Enablement for APJ.