Nexxen has been named as a preferred platform for Kinective Media, United Airlines' new traveler media network. The partnership is already yielding positive results and valuable audience reach for Nexxen's advertiser clients, including retail and lifestyle brands. The partnership extends the availability of the airline's rich first-party data from its customers and MileagePlus loyalty program members to advertisers leveraging the Nexxen DSP or SSP for activation across premium offsite CTV, linear and digital content.

As a result, brands can reach travelers with tailored, real-time messages that advance connection and loyalty. By utilizing Nexxen's new first-party data onboarding solution in the Nexxen Data Platform, brands like United Airlines with scaled, privacy-compliant consumer data sets can open new revenue streams, enhancing media networks' offsite solutions. In turn, Nexxen's advertiser client can tap into this premium data and layer insights onto campaigns.

Kinective Media allows brands to access unique consumer sets, previously unreachable through traditional targeting alone. For example, a retail group and a digital wedding planning platform are using the platform to reach leisure/personal, frequent, outdoor and wedding travelers, segmented by age and gender. Using the Nexxen Data Platform to analyze incremental reach, Nexxen found that Kinective Media helped these and other brands reach 64% more luxury travelers than those available through other third-party travel data partners.

Independent performance marketing agency Tinuiti - a partner of Nexxen - has been an early adopter, utilizing Kinective Media data to help brand clients tap into new audiences, in and beyond the travel industry.