NFT Technologies Inc. announced its partnership with Sony's Hawk-Eye Innovations to connect live sports data to the massive potential of the sports NFT market. Sony's Hawk-Eye Innovations offers best-in-class officiating, broadcast and digital solutions to the sports world. NFT Tech, which was a pioneer in connecting live sports data and sport NFTs through their Cannes Lion award-winning work on the Australian Open AO Artball, is excited to partner with Hawk-Eye in what some are calling the future of sports.

Fantasy sports is a fast-growing industry. Over sixty million people play yearly – and experts expect the industry to be worth $50B a year by 2028. Hawk-Eye's services are currently used in over 20 sports, and, apart from ball sports, they are being used in athletics, horse-racing, and even motorsports.

Ball tracking has started to be used for strategy analysis and scouting, and multi-angle viewing for matches shown on television and in videos is also under consideration, making it clear that the possibilities for Hawk-Eye are growing.