Nielsen Holdings Plc specializes in information and measurement services. The group offers media and marketing information and analytics about what consumers watch and what consumers buy. Net sales by activity break down as follows:
- television, online and mobile audience and advertising measurement (72.7%): provision of viewership data and analytics mainly to the media and advertising industries across television, online and mobile screens;
- market research information and analytical services (27.3%): provision of retail transactional measurement data, consumer behavior information and analytics primarily to businesses in the consumer packaged goods industry.
Net sales are distributed geographically as follows: the United Kingdom (1.9%), Europe/Middle East/Africa (7.6%), the United States (82.5%), America (1.6%) and Asia/Pacific (6.4%).