Enthusiast Gaming Holdings Inc. has collaborated with Nielsen on an innovative new study to measure the total social reach and Twitch viewership of Enthusiast Gaming's Luminosity Gaming esports audience. Enthusiast Gaming's mix of web and video media properties and esports teams provide an opportunity for brands to reach and engage with Millennial and Gen Z audiences. Measurement of the esports segment of this audience by Nielsen completes independent third-party verification and assessment of the Company's entire platform and provides brands with trusted data for partnership decisions.

The Company will utilize the Nielsen study and its findings in its direct sales process.