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Nielsen Holdings Plc

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NLSN

GB00BWFY5505

Media Advisory: Nearly 33.8M Americans Watch President Joe Biden’s Inauguration

January 25, 2021 at 02:44 pm EST

An estimated 33.8 million people tuned in to watch the inauguration of Joe Biden as the 46th president of the United States on Wednesday, Jan. 20, 2021.

While coverage varied by network, 17 networks aired live coverage between approximately 10 a.m. ET to 4 p.m. ET.

The chart below highlights the sum of the average viewing audience for these networks. It's important to note that out-of-home (OOH) viewing as well as connected TV (CTV) viewing are included in the 2021 total figures for this television (TV) ratings advisory. Contribution coming from CTVs can be as much as 11% for televised political events.

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Nielsen Holdings plc published this content on 25 January 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 25 January 2021 19:43:01 UTC

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Company Profile

Nielsen Holdings Plc specializes in information and measurement services. The group offers media and marketing information and analytics about what consumers watch and what consumers buy. Net sales by activity break down as follows: - television, online and mobile audience and advertising measurement (72.7%): provision of viewership data and analytics mainly to the media and advertising industries across television, online and mobile screens; - market research information and analytical services (27.3%): provision of retail transactional measurement data, consumer behavior information and analytics primarily to businesses in the consumer packaged goods industry. Net sales are distributed geographically as follows: the United Kingdom (1.9%), Europe/Middle East/Africa (7.6%), the United States (82.5%), America (1.6%) and Asia/Pacific (6.4%).

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