NIELSEN HOLDINGS PLC

(NLSN)
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Delayed Nyse  -  04:00 2022-08-09 pm EDT
27.52 USD   +21.18%
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Nielsen Impact Score Expands to Deliver New Marketing Performance Insights for Professional Sports Teams and Brands

05/31/2022 | 09:00am EDT

Nielsen announced the expansion of its Nielsen Impact Score service to cover the most popular North American professional sports leagues, changing the game for the sports sponsorship industry. Teams in the NFL, NBA, MLB, NHL and MLS can now benefit from Nielsen Impact Score (NIS) Pro, enabling organizations to benchmark the relative sponsorship value of their properties and assets to make data-informed cases to brands for marketing and sponsorship investment. The New York Mets are the first professional sports team to sign on and will use NIS Pro to strengthen their local and national sponsorship sales strategy. NIS Pro provides professional teams and rights holders in some of the world's biggest sports leagues with clear, holistic views of their properties to inform smarter sponsorship sales activities and packaging strategies. Alternatively, the tool provides brands access to cross-league benchmarks spanning critical sports marketing KPIs, allowing those brands to optimize their sponsorship selections and portfolios. For example, NIS Pro can help brands evaluate how their portfolio may perform in top markets across sports, providing competitive insights on how investment in an NHL team in the Conference Finals may perform compared to an MLS team at midseason. Nielsen Sports, a global leader in sports media valuation, data intelligence, strategy and insights, first launched the Nielsen Impact Score in fall 2021 to showcase the marketing impact collegiate men's basketball teams could deliver to potential student-athletes. NIS coverage has been expanded to major collegiate football programs and its scope has been further enhanced to meet a broader range of entities. Tapping Nielsen's industry-leading TV measurement tools, along with its local market research data from Nielsen Scarborough and Nielsen Fan Insights, NIS is a first-of-its-kind solution that only Nielsen can deliver. The Nielsen Impact Score Pro solution provides the following: Information database featuring team-level metrics for every team in the NFL, NBA, MLB, NHL and MLS; Sponsor exposure benchmarks by team, asset, and season; Viewership trends per game, team, sport, and season segment; Fan affinity benchmarks including fan counts and key demographics; Social media engagement metrics by platform, team, and league; Benchmarks by league, designated market area, and across all major professional sports leagues. NIS Pro will give the Mets, who are located in the country's larger media market along with many popular professional franchises, the ability to compare and contrast across sports and employ strategic decision making to benefit both the organization and their partners. The tool provides comparative and contextual positioning, insights to optimize the organization's rate card and allows the Mets to measure their properties across key marketing KPIs against local and national competitors. NIS Pro provides the necessary contextual insights to inform buying and selling strategies within the major North American professional sports sponsorship market. The tool includes asset performance rankings for every team which allows brands to identify and maximize their sponsorship exposure.


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All news about NIELSEN HOLDINGS PLC
05:25pUS Stocks Close Lower After Micron's Revenue Warning; July CPI Data Due Wednesday
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Financials (USD)
Sales 2022 3 590 M - -
Net income 2022 454 M - -
Net Debt 2022 4 719 M - -
P/E ratio 2022 21,8x
Yield 2022 0,87%
Capitalization 9 903 M 9 903 M -
EV / Sales 2022 4,07x
EV / Sales 2023 3,75x
Nbr of Employees 14 500
Free-Float 99,6%
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Mean consensus HOLD
Number of Analysts 7
Last Close Price 27,52 $
Average target price 26,71 $
Spread / Average Target -2,93%
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Managers and Directors
David W. Kenny Director, Chief Executive & Diversity Officer
Linda K. Zukauckas Chief Financial Officer
James A. Attwood Chairman
Karthik Rao Chief Operating Officer
Karen M. Hoguet Independent Non-Executive Director
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