Targeting 80% of Consumers with Healthier Night Snacks Between Dinner and Bed
With its recent introduction into Walmart freezers,
The precision ad campaign starts today and is being coordinated and executed by the advertising agency of
To drive maximum efficiency, the campaign will be geographically targeted, with a focus on consumers who already shop at the specific store locations where
“We’re reaching people while they’re streaming their favorite shows, mostly at night,” commented
Jekyll & Hyde founder Dr.
“Nightfood’s sleep-friendly ice cream has tremendous appeal, and our job is to introduce the brand to those consumers most likely to become long-term customers,” commented Young. “The Nightfood team has created this new category of night snacks, and we believe the product delivers on the brand promise. We believe the campaign will be a great success.”
Over 80% of Americans snack regularly at night, resulting in an estimated 700 million nighttime snack occasions weekly, and an annual spend on night snacks of over
Unlike regular ice cream,
The brand won the 2019 Product of the Year award in the ice cream category in a
Questions can be directed to investors@Nightfood.com
Management also encourages
E-mail: By signing up at ir.nightfood.com, investors can receive updates of filings and news releases in their inbox.
Telegram: There is now a live, interactive Telegram group which interested parties can join to reach team members and discuss
Forward Looking Statements:
This current press release contains "forward-looking statements. Statements in this press release which are not purely historical (including, but not limited to statements that contain words such as “will,” “believes,” “plans,” “anticipates,” “expects” and “estimates”) are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future, including but not limited to, any products sold or cash flow from operations.
Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with distribution and difficulties associated with obtaining financing on acceptable terms. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that the beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our most recent annual report for our last fiscal year, our quarterly reports, and other periodic reports filed from time-to-time with the
Media Contact:
Notably
media@Nightfood.com
215-760-7547
Investor Contact:
LHA Investor Relations
tpatel@lhai.com
212-201-6614
Source:
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