Nike : The 2021-22 Premier League Away Kits Bring Fans Even Closer to Their Clubs
July 08, 2021 at 01:02 pm EDT
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The 2021-22 Premier League Away Kits Bring Fans Even Closer to Their Clubs
July 08, 2021
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Nike designs for kits at a level that understands global football's massive influence on local culture. Maybe no other sport has the scale of the beautiful game, whether that scale measures fandom or the environmental footprint it leaves behind. By both measures, Nike serves a new generation of global football fans by combining attentive, original club designs with lower-carbon materials.
In designing for the future through Move to Zero, Nike uses recycled polyester made from plastic water bottles, an approach the company has used to produce its football kits since 2010. Recycled polyester reduces carbon emissions by up to 30% compared to virgin polyester, helping to lessen the kits' environmental impact.
Of course, Nike's creativity in kit design is still front and center. The away kit designs highlight different touchpoints of each club's identity through local lore, symbolic architecture, rich color palettes and more. Nike football kits comment on the culture for the modern fan, here and now.
Liverpool F.C.
Liverpool F.C. away kit 2021-22
Midfielder Melissa Lawley
Midfielder Curtis Jones
Liverpool's 2021-22 away kit borrows from the cult classic 1996-97 kit in its stone white base. The color is also symbolic of The Three Graces, the collection of buildings that comprise the city's iconic skyline. The striping in the collar and the sock are consistent with the bright crimson details of the club's home kits. On the nape of the neck, the 96-emblem encased by the eternal flames sits proudly in memory of the 96 children, women and men who lost their lives at Hillsborough.
'I think the fans will love this one,' says midfielder Curtis Jones. 'It's a perfect reflection of the city and you can see the inspiration throughout the design with a throwback to the '90s.'
The Liverpool F.C. 2021-22 away kits release July 8 to Nike Members and July 15 at select retailers.
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Nike Inc. published this content on 08 July 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 08 July 2021 16:24:02 UTC.
Nike, Inc. specializes in the design, manufacturing and marketing of sports shoes, clothing, and equipment. The group's products are sold primarily under the names Nike, Jordan, Converse Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell. Net sales break down by family of products as follows:
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At the end of May 2023, products were being marketed through a network of 1,032 stores worldwide, through independent distributors, and via the Internet.
Net sales are distributed geographically as follows: North America (44.3%), Europe/Middle East/Africa (27.5%), China (14.9%), Asia/Pacific and Latin America (13.2%) and other (0.1%).
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