Nike : MLB City Connect Series Explores the Bond Among Baseball, Community and Culture
April 06, 2021 at 10:04 am EDT
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The Nike MLB City Connect Series Explores the Bond Among Baseball, Community and Culture
April 06, 2021
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After Major League Baseball and Nike announced their partnership to provide on-field uniforms in 2020, the relationship would help guide one of the most historic visual connections in sports: the bond between baseball club identities and their fans. Balancing that sanctity and ingenuity in a club's identity through creative partnership is what energizes the 2021 Nike MLB City Connect Series. The designs continue to explore a franchise's connection to its city and its fanbase, each with distinct personalities, values, customs and traditions.
Developed in collaboration with seven inaugural clubs (Arizona Diamondbacks, Boston Red Sox, Chicago Cubs, Chicago White Sox, Los Angeles Dodgers, Miami Marlins, San Francisco Giants), Nike MLB City Connect Series honors the history that binds club, fan, city and culture. In later seasons, the City Connect Series will appear league-wide.
'Nike is uniquely suited for our relationship with MLB because we like pushing the edges of creativity across the board, but it's always done out of a place of supporting the players and advancing the sport,' says Sonja Henning, Nike VP, North America League Partnerships. 'We take that same attentive energy in hearing insight from athletes and apply that to visualizing new and familiar relationships between clubs, cities and fans.'
Upcoming 2021 Nike MLB City Connect Jerseys
• Miami Marlins May 21
• Chicago White Sox June 5
• Chicago Cubs June 12
• Arizona Diamondbacks June 18
• San Francisco Giants July 9
• Los Angeles Dodgers Late August
Learn More about the Nike Boston Red Sox City Connect Jersey
The Nike Boston Red Sox City Connect jersey, the first to be unveiled, is inspired by Patriots' Day and the power of sport to unite Bostonians.
Designed in collaboration with Nike, the jersey features 'Boston' written in a unique stencil font across the chest.
The sleeve patch, with Boston's area code, 617, is designed to look like a race bib.
A blank space on the jock tag allows players and fans to write personalized messages.
The Nike Boston Red Sox jersey from the Nike MLB City Connect series releases April 6 on SNKRS, the Nike App and nike.com, and at the MLB Flagship Store (NYC) and select retail locations.
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Nike Inc. published this content on 06 April 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 06 April 2021 14:03:04 UTC.
Nike, Inc. specializes in the design, manufacturing and marketing of sports shoes, clothing, and equipment. The group's products are sold primarily under the names Nike, Jordan, Converse Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell. Net sales break down by family of products as follows:
- footwear (68.9%);
- clothing (27.2%);
- sports equipment (3.4%): golf equipment (golf clubs, balls, gloves, etc.), bags, balls, etc.;
- other (0.5%).
At the end of May 2023, products were being marketed through a network of 1,032 stores worldwide, through independent distributors, and via the Internet.
Net sales are distributed geographically as follows: North America (44.3%), Europe/Middle East/Africa (27.5%), China (14.9%), Asia/Pacific and Latin America (13.2%) and other (0.1%).
NIKE, INC. 
