Southern Cross Media Group Limited (SCA) has been informed by Nine Entertainment Co (Nine) that Nine will not extend the current regional television affiliation agreement beyond its current expiry on 30 June 2021. Nine has also announced its decision to ASX this morning. SCA has broadcast Nine's metropolitan free-to-air television content into the three aggregated
markets of regional Queensland, Southern NSW and regional Victoria since 1 July 2016. The complementary arrangements under which SCA also provides national and local sales
representation for Nine's NBN television station in the fourth aggregated market of Northern NSW will also come to an end on 30 June 2021. SCA's television business continues to include program supply agreements with Seven West Media covering the Tasmania, Darwin, Central and Spencer Gulf markets until 30 June 2022 under which 20% of SCA's total television advertising revenue is generated. SCA also broadcasts Nine and Ten programming in Spencer Gulf. For more than 20 years before entering the Nine affiliation in 2016, SCA was affiliated with Network Ten in SCA's licence areas. SCA looks forward to discussions in coming weeks with Network Ten to establish a new affiliation in regional Queensland, Southern NSW and regional Victoria from 1 July 2021 with marketing support from SCA's extensive network of regional radio stations and continuing strong sales performance.