Nintendo content, including Donkey Kong and
Among the key efforts for what he called “building a relationship” with game lovers was “The Super
Special events, pop-up stores and mobile applications also help draw players, according to Nintendo. Nintendo’s mobile downloads now total 800 million in more than 160 nations and regions around the world. Merchandising includes collaborations with other companies like
“We want all those who have supported us over so many years to lead to more players,” said Furukawa.
Furukawa’s comments come a day after
High-performing game software included “Splatoon 3,” “Nintendo Switch Sports” and “Mario Strikers:
The coronavirus pandemic has worked as a plus for some entertainment companies, as people tended to shun going out and turned to games, films and other at-home activities.
Japanese exporters like Nintendo are also getting a boost from a weaker yen, which lifts the value of their overseas earnings when translated into yen. The
But Nintendo has been hurt by a shortages of computer chips and other components caused by COVID-19-related lockdowns and other supply disruptions. Nintendo Switch sales fell 19% on-year in the fiscal first half to 6.68 million units.
Nintendo’s profit totaled
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