Nissin Foods : CUPNOODLES Museum Hong Kong Officially Launched Today

[For Immediate Release]

(Incorporated in Hong Kong with limited liability)

Stock code: 1475

CUPNOODLES MUSEUM HONG KONG OFFICIALLY LAUNCHED TODAY

ONLINE TICKETING UP AND RUNNING NOW

Debut of the signature Exhibition Hall and exclusive My Granola Factory in Hong Kong introduces a food innovation journey that encourages curiosity and creativity

(Hong Kong, 26 March 2021) The much-anticipated CUPNOODLES MUSUEM Hong Kong by Nissin Foods has landed today! For the very first time outside Japan, the legendary story of instant noodles is retold and exhibited to commemorate Mr. Momofuku Ando, the Father of Instant Ramen and Founder of Nissin Foods. The Grand Opening Ceremony today (26 March) was jointly officiated by Mr. Kiyotaka ANDO (Executive Director, Chairman and Chief Executive Officer of Nissin Foods), Ms. Mari TAKADA (Deputy Consul-General of Japan in Hong Kong), Mr. Norman YUM, Managing Director, PARKnSHOP (HK) Limited, Mr. David NG (Group Associate Director, Sino Group) and Ms. Katie POON (Senior Manager, Trade Development, Hong Kong Tourism Board).

Nissin Foods introduces CUPNOODLES MUSUEM Hong Kong (the "Museum"), one of Japan's flagship travel destinations, at China Hong Kong City, Tsim Sha Tsui. Unveiled under the theme of "The Innovation Journey of Momofuku Ando", the Museum is comprised of 3 interactive workshops and many distinctive exhibition corners, perfect for photos. Ticketing is now available online onwww.cupnoodles-museum.com.hk for workshops starting from 30 March onwards, where visitors can create personalised products and take them home. Come and experience the revolutionary journey of food manufacturing and eating customs brought to us by Mr. Momofuku Ando!

Tasked with the responsibility of bringing innovation to life throughout the almost 10,000-square-foot Museum, Ching Chai will join the crew as Chief Creative Director to offer invigorating experiences and renewed aspirations to arouse and nurture the curiosity and creativity of visitors. In addition to the comeback of the two well-received workshops, "My CUPNOODLES Factory" and "Demae Iccho Factory", the world exclusive "My Granola Factory" workshop debuts to provide visitors with an immersive experience, which allows them to dive into the story and manufacturing process of this new product from Nissin Foods. Visitors can enjoy the process of making their own products from scratch and even create unique packaging for these iconic food items.

The Exhibition Hall in the lab-like Museum features 3 photogenic spots: the remarkable Cup Noodles Wall that shows different flavours and packaging all over the globe; the amazing 3-metre Big Cup that demonstrates Mr. Momofuku Ando's creativity and reverse thinking process in inventing the widely-known consumer staple; and a display wall presenting the interesting stories of Mr. Momofuku Ando's three signature inventions, i.e. instant noodles, Cup Noodles and Space Ram, as well as the key milestones of Nissin Foods. Remember to drop by the Museum Gift Shop and treat yourself with exclusive premium merchandise to perfect the journey!

Mr. Kiyotaka ANDO, Executive Director, Chairman and Chief Executive Officer of Nissin Foods, said, "The CUPNOODLES MUSUEM Hong Kong aims to share the creative inventions of Nissin Foods, as well as the interesting facts about the development and manufacturing of our food products through the fun interactive journey. We hope everyone will be inspired by the spirit of our founder, to be creative, stay curious and push boundaries in order to make a difference in their everyday lives. The inventive determination to create foods to serve society remains at the heart of our operation in Nissin Foods. We hope to continue to nurture the next generation through educational and entertaining encounters with food."

In response to the pandemic situation, proper preventive measures are applied within the Museum to ensure the health and wellbeing of all visitors and staff. The Museum undergoes daily cleaning and sanitising processes, and all workshop areas are sanitised after every session. All staff are required to present proof of a negative nucleic acid test result for COVID-19 every 14 days. Participants of workshops are encouraged to register online prior to their visit, and the capacity of all workshops is reduced to at least half to ensure appropriate social distancing. Temperature checks and use of the "LeaveHomeSafe" app or personal registration are compulsory prior to entering the venue. The Museum follows the latest government regulations in adjusting the number of guests. Please check the latest seating availability at our online Reservation System.

Delight yourself in the fun interactive Museum and experience the process of how vast numbers of Cup Noodles, Demae Iccho and granola products are manufactured in factories every day. Book early online to avoid disappointment!

CUPNOODLES MUSUEM Hong Kong

Venue: Opening hours:Shop 26-35, 2/F, China Hong Kong City, Tsim Sha Tsui Mon, Tue, Thu & Sun: 11:15am - 8:15pm

Fri, Sat & General Holidays: 11:15am - 9:15pm Wed: closed

Ticketing*:

Visitors can make advance bookings online for the workshops (www.cupnoodles-museum.com.hk).

*Free entry to Museum Gift Shop.

Workshop

My CUPNOODLES FactoryPrice $60

Duration 30 minsRemarks

Children under the age of 3, if accompanied by an adult and not occupying a seat, are allowed entry free of charge.

Demae Iccho Factory My Granola Factory

$120 $60

90 mins 30 minsPersons below 110cm will not be admitted. Children under the age of 3 will not be admitted.

Attachments:

Picture 1: The Grand Opening Ceremony today (26 March) was jointly officiated by (from left to right) Mr. David NG (Group Associate Director, Sino Group), Mr. Norman YUM, Managing Director, PARKnSHOP (HK) Limited, Mr. Kiyotaka ANDO (Executive Director, Chairman and Chief Executive

Officer of Nissin Foods), Ms. Mari TAKADA (Deputy Consul-General of Japan in Hong Kong), and Ms. Katie POON (Senior Manager, Trade Development, Hong Kong Tourism Board).

Picture 2: "We hope every visitor to the CUPNOODLES MUSEUM Hong Kong will be inspired by the spirit of our founder, to be creative, stay curious and push boundaries in order to make a difference in

their everyday lives," said Mr. Kiyotaka Ando, Executive Director, Chairman and Chief Executive Officer of Nissin Foods.

Picture 3-5: For the very first time outside Japan, the much-anticipated CUPNOODLES MUSUEM Hong Kong by Nissin Foods has landed today!

Picture 6: In response to the pandemic situation, proper preventive measures are applied within the Museum to ensure the health and wellbeing of all visitors and staff.

High resolution photos:https://bit.ly/39f9kdM

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About Nissin Foods Company Limited

Nissin Foods Company Limited (The "Group"; Stock code: 1475) is a renowned food company in Hong Kong and the PRC with a diversified portfolio of well-known and highly popular brands and the largest instant noodle company in Hong Kong. The Group officially established its presence in Hong Kong in 1984. The Group primarily manufactures and sells instant noodles, frozen foods and other food products under its two core corporate brands, namely "NISSIN" and "DOLL" together with a diversified portfolio of iconic household premium food brands. The Group's five flagship product brands, namely "Cup Noodles", "Demae Iccho", "Doll Instant Noodle", "Doll Dim Sum" and "Fuku" are also among the most popular choices in their respective food product categories in Hong Kong. In the PRC market, the Group has introduced technology innovation through the "ECO Cup" concept into the market and primarily focuses its sales efforts in first-and second-tier cities located in the eastern and southern parts of the PRC.

Nissin Foods is a constituent of eight Hang Seng Indexes, namely: Hang Seng Composite Index, Hang Seng Consumer Goods & Services Index, Hang Seng Stock Connect Hong Kong Index, Hang Seng Stock Connect Hong Kong MidCap & SmallCap Index, Hang Seng Stock Connect Hong Kong SmallCap Index, Hang Seng SCHK Mainland China Companies Index, Hang Seng SCHK ex-AH Companies Index, and Hang Seng Small Cap (Investable) Index. For more information, please visitwww.nissingroup.com.hk.

This Press Release is distributed by Wasabi Creation Ltd on behalf of Nissin Foods Company Limited.

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Nissin Foods Company Limited Public Relations Department Blanche Wong / June Lau Email:[e-mail]