Innovative Norwegian cod-farming venture has completed an inspiring rebranding
that better reflects the premium quality of its farmed Atlantic Cod - a product
it anticipates in time will come be known around the world simply as 'Norcod'.

In branding terms, arguably the most important design principle is simplicity.
The greatest logos with the biggest impact are simple in form, and Norcod is
being true to that approach. The rebranding has now gone live on the Norcod
websites Norcod.com and Norcod.no.

"The cornerstone of our new visual identity is a strong, clear, modern and
elegant logo featuring a simple circular design element that we've dubbed the
'Norcod circle'," said company CEO Christian Riber. "It reflects not only who we
are, but also what we do and the four core brand values we live by - Fresh,
Transparent, Devoted and Quality. Simply put, our DNA."

Symbolic element The circle is symbolic of, firstly, fish schooling in ring
formation representing Norcod's Fresh promise (with rapid delivery in 48 hours
to the UK and Northern Europe and 72 hours to Southern Europe and the US) and
the important welfare aspect of happy, thriving fish. Secondly, it represents
the large round fish pens deployed by Norcod, as well as its vision and promise
as a modern company to be fully Transparent. Thirdly, it symbolizes the globe
representing Norcod's Devoted pursuit of sustainable production in the oceans.
Lastly, it represents a round dinner plate symbolizing the Quality of Norcod's
premium product as a delicious meal.

"The circle also stands for the circular economy, in line with our 'blue future'
goals to be the world's first large-scale producer of high-quality Atlantic Cod
that is respectfully farmed, carefully packed and delivered in a timely and
efficient manner," said Riber, noting that the first successful commercial
farming of one of
the world's major groundfish species is ground-breaking in itself. "The novel
branding reflects this spirit of innovation," he said.

The company's ultimate goal is for its fish to be known simply as 'Norcod' - a
product title in its own right and reflecting an exclusive and unique brand.

"The world is hungry for fresh cod given increasing pressure on wild stocks and
fishing quotas. Our new identity also signifies the valuable contribution we
want to make by providing a healthy source of protein for the world's growing
population," Riber said.

Colour palette While the simple geometry of the Norcod circle is also mirrored
in the logo typeface, the colour palette has also been selected very carefully.
The two primary colours, 'Deep Blue Sea' and 'Cod Golden', symbolize the natural
dark-blue aquatic environment of the sea as well as trust, dignity,
intelligence, authority, reliability and strength.

Green production Norcod is part of the shift to future food production that is
much less taxing on the environment than many land-based protein sources. "We
also have multiple initiatives to ensure green production, including
battery-hybrid feed barges and service vessels, sustainable feed with high
marine content, state-of-the-art equipment and a high focus on fish health and
welfare," said Riber.

He adds that the company will put a lot of effort into documenting the
sustainable credentials of its product with valid data. "We are committed to
environmentally friendly production and sustainability in every aspect of our
operations and interactions," Riber said.

Exotic origins The new identity also highlights the Nordic origins of Norcod and
the cold, pristine Norwegian waters in which it is farmed. This may not seem
'exotic' to people in Scandinavia, but is certainly perceived as exotic in many
other countries.

New Nordic cuisine featuring the freshest ingredients has also become highly
regarded globally in recent years. "The clean design of our logo reflects this
trend, and I have no doubt fans of fine dining around the world will love
Norcod," said Riber.

Selected chefs, including Michelin-starred and renowned seafood chefs, have
provided positive feedback on Norcod and its very firm flesh with no skin and
meat damage thanks to careful handling and no use of trawl, nets or hooks. "It
is a really nice-looking fish, with bright and firm meat, a healthy bone
structure and a very nice, clean flavour," one chef commented.

Strong selling points
"We are confident our new identity will help position the company as a dynamic
new force in the aquaculture industry and the seafood market based on our unique
value propositions," said Riber. These include exceptional quality, 8% higher
yield compared to wild-caught Cod, freshness, price and delivery stability,
product consistency and out-of-season availability.

Looking ahead
The Norcod team has worked extremely hard throughout the establishment phase and
Riber says they are looking forward to its first sales of fresh farmed Cod this
summer. "When we start to generate income, we
will continue to build the company and steadily increase our harvest volume in
the coming years, according to plan," he said.

About Norcod 
Norcod AS' core business is commercial sea farming of Cod but through ownership
and partnerships is involved in the entire value chain. Norcod's existing fish
farms are located in Mid-Norway with ideal conditions for Cod. The company is
contributing to blue ocean value creation with minimal impact on the environment
while supporting local communities. Norcod is listed on the Oslo Stock
Exchange's Euronext Growth Market. 



For more information contact:

Christian Riber
CEO, Norcod
+47 905 37 990
cr@norcod.no

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© Oslo Bors ASA, source Oslo Stock Exchange