As a respected and coveted manufacturer of premium bearings, NSK has long been the victim of unscrupulous counterfeiters. Looking to cheat both the OEM and the user, those producing fake bearings will stop at little to deceive purchasers and boost the profitability of their illegal operations. However, NSK is fighting back with a range of measures that aims to nullify this corrupt practice.
To highlight the extent of the problem, around 23,000 counterfeit NSK packages and labels were recently discovered in Hebei Province, China, while a follow-up raid at another factory owned by the same offender revealed over 90,000 counterfeit bearing boxes and 10 imitation printing plates covering four major bearing companies, including NSK.
Upon examining the premises, the range of machinery and equipment in-situ indicated the level of capability many counterfeiters have at their disposal. Several machines for printing, laminating, die-cutting, creasing and cutting were discovered. Aside from the fake boxes, officials also found many stacks of uncut packages, most of which were NSK.
All products were confiscated and taken to the Market Supervisory Board (MSB), the local trademark infringement office.
Revealing the real cost
The acquisition of counterfeit bearings is not cost effective. Although such products may come with a lower price tag, due to issues such as poor-quality machining and the use of lower grade raw materials, they will almost certainly fail prematurely. Early bearing failure impacts on product/system reliability, introducing unplanned maintenance and repair costs, which in turn increase TCO (total cost of ownership). There is also a major cost associated with the subsequent damage to company/brand reputation.
NSK wants to protect customers by excluding illegal players and products from the market which have the potential to fail prematurely, most significantly, presenting an inherent safety risk. The aim is to eliminate the counterfeit syndicates, suspend counterfeit manufacturing operations and distribution channels, and take legal action against the perpetrators.
A big part of this effort involves co-operation with authorities in China. Partnering with customs and border control for instance, serves to protect against the outflow of fake bearings. To complement these efforts, raid activities are also conducted by central and local government organisations.
Let apps do the work
Technology has a major role to play in the fight against replica bearings. A good example is the recently developed 'NSK Verify', a free app which allows customers to assess the authenticity of machine tool bearings by using their smartphones to scan a unique 2D barcode found on the box.
As the latest step in eliminating fake bearings, NSK has joined forces with the WBA (World Bearing Association) to create a new app that is applicable to multiple manufacturers, 'WBA Bearing Authenticator: WBA Check'. The WBA works globally to enforce the law on counterfeiters and eliminate fake bearings - including through app development. This non-profit and unincorporated industrial association promotes the common, lawful interests of the world's bearing industry, such as open economic engagement, sustainable development and the protection of legal rights. NSK is an active member.
Similar in function to NSK Verify, the WBA Check app assesses the bearing authenticity of WBA member companies by scanning a compatible 2D barcode, making it easier for customers who use bearings from multiple manufacturers. Furthermore, if an unregistered bearing is detected, the app automatically notifies NSK.
Use an authorised source
While apps are ideal for identifying fake bearings that have already arrived at the end user, a more preventative way of combatting the counterfeiters is to buy exclusively from Authorised NSK Distributors and Dealers. Such outlets obtain original NSK products directly from the NSK group and add value through the provision of advice, aftersales service and warranties.
In tandem with all of these efforts, NSK regularly promotes the value of its brand to the market via brand protection activities, along with the provision of educational programmes for distributors and colleagues.
NSK is determined to bring counterfeit manufacture to an end and help customers enjoy the benefits of genuine, high-quality, reliable bearings.
The WBA Check app can be downloaded from the official WBA website at www.stopfakebearings.com/#buysafely
1) NSK has joined forces with the WBA to create a multi-manufacturer anti-counterfeiting app
2) The 'NSK Verify' app allows customers to assess the authenticity of machine tool bearings
3) Using NSK Authorised Distributors assures customers of a genuine product
About NSK Europe
NSK Europe Ltd. is the European organisation of the Tokyo-based bearing manufacturer NSK, which was founded in Japan in 1916 and today employs nearly 31,000 people in its worldwide operations. The products and solutions provided by the industrial and automotive supplier can be found wherever things move. In addition to nearly all types of rolling bearings, the company's portfolio includes housed bearings, linear technology, wheel bearing units, transmission and engine bearings and steering systems. The company is oriented to perfection in all of its business activities. Its aim is quality leadership in its industry, which it strives for through a continuous process of improvement, excellent product development, optimised production processes and customer-oriented service processes. In fiscal year 2019, the more than 4,400 employees of NSK Europe Ltd. generated sales of over EUR 920 million.
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