Nucleus Software Exports Limited announced that HDB Financial Services Limited has selected their lending analytics solution to help them leverage the insights provided by their data and make faster and more informed lending decisions. HDBFS chose Nucleus Lending Analytics due to its unique combination of product capabilities and system flexibility. With cutting edge statistical and data analysis capabilities, Nucleus Lending Analytics is a powerful and user-friendly solution that enables informed decision making through data visualization and business insight generation. The solution uses sophisticated predictive scoring models to allow financial institutions to create scorecards that span the entire loan management life cycle--from lead generation to collection. Nucleus Lending Analytics will help HDBFS to target the right customers with the right loan products at the right time, increasing acquisition rates, lowering costs and improving customer satisfaction.