Idemitsu Full Line-Up of OEM Transmission Fluids Now in O'Reilly Auto Parts Stores Nationwide
March 29, 2023 at 08:39 am EDT
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Idemitsu Lubricants America, Inc. have jointly announced a nationwide expansion of their partnership. As a result of this new affiliation, all Idemitsu transmission fluids are now available through O'Reilly's national network of Auto Parts Stores. Idemitsu's Japanese OEM specific transmission fluids are developed explicitly for each OE vehicle's transmission application – this way vehicle owners benefit from the same OE quality product that their vehicle's transmissions were designed to use for optimal functionality.
Developed to meet the most stringent requirements of Japanese automakers, Idemitsu's application-specific formulas guarantee no shift shocks, less clutch wear, and reduced fuel and oil consumption.
O'Reilly Automotive, Inc. is one of the largest American distributors of automotive parts. The products are sold under own brands (BesTest®, BrakeBest®, Cartek®, Import Direct®, MasterPro®, MicroGard®, Murray®, Omnispark®, O'Reilly Auto Parts®, Precision®, Power Torque®, Super Start®, Syntec® and Ultima®) and third-party brands (AC Delco, Armor All, Bosch, Castrol, Dorman, Fel-Pro, Gates Rubber, Lucas Oil, Mobil1, Monroe, Moog, Pennzoil, Prestone, Standard, STP, Turtle Wax, Valvoline, Wagner et Wix). The group's activity is primarily organized around 3 families of products:
- automotive parts: alternator, starters, water pumps, chassis parts, etc.;
- maintenance products: antifreeze, filters, etc.;
- accessories: primarily automotive carpets and seat covers.
At the end of 2022, the products were marketed through a network of 5,971 stores located in the United States (5,929) and Mexico (42).
O'REILLY AUTOMOTIVE, INC 
