THE ADVERTISING watchdog has upheld four complaints over an Oatly marketing campaign.

The Advertising Standards Authority (ASA) has upheld four out of five issues raised by a campaign from the oat drink firm.

Viewers had raised concerns over two television adverts and sponsored social media posts.

The adverts claimed that the dairy and meat industries emit more CO2e than "all the world's planes, trains, cars, boats etc combined."

Oatly's television adverts showed a son talking to his father about the negative impact of diary milk on the environment.

The ASA said it had received 109 complaints, including from the campaign A Greener World. The complainants questioned Oatly's claims over its carbon footprint.

The ASA ruled the ads "must not appear again in the forms complained about" and that Oatly must ensure that "the basis of any environmental claim was made clear."

(c) 2022 City A.M., source Newspaper