Oboya Horticulture Industries AB has over the past 18 months focused on adjusting the cost base to continue streamlining working practices and strengthening the revenue side. Hence, Oboya strengthens the management team with new COO with a focus on Europe. Martin Dahlberg will take over as COO on 20th of March, focusing on operations in Europe. Martin is educated civil engineer in industrial economics from Lund University of Technology and most recently comes from a global sales manager role within a public listed company where Martin has significantly increased sales while improving the coverage ratio.