Unibail-Rodamco-Westfield (URW) has appointed Ocean Outdoor, a leading operator of premium digital out of home (DOOH) advertising in the UK, the Netherlands, the Nordics and Germany, strategic media partner for Westfield Fisketorvet, Copenhagen's premium shopping, dining and leisure destination. The seven year contract was awarded to Ocean following a competitive pitch. The contract, which was previously held by a key competitor, has a lifetime value of £7 million. The deal expands Ocean's premium digital out of home portfolio to 24 European URW shopping malls, including Westfield Mall of the Netherlands, Westfield Mall of Scandinavia, and the exclusive external rights to two of the other largest flagship destinations in Europe - Westfield London and Westfield Stratford City in the UK. The planned development of Westfield Fisketorvet by URW over the next two years will bring the centre in line with its European counterparts, growing footfall from 8.2 million to 11 million in the next five years. Ocean will develop the in-mall experience via a network of 25 digital screens and a new spectacular double-sided screen. The exterior of Westfield Fisketorvet will be enhanced with a second external full motion screen.