Old Mutual, a financial service and insurance firm based in South Africa, recently rolled out a digital signage network in 25 of its retail branches with help from another South African company, Moving Tactics, according to a company press release.
The digital signage system digitally connects with customers in-store, providing them with finance messaging, stepping away from paper-based marketing.
"Financial services companies have traditionally lagged in how they communicate with their customers," Chris Day, managing director of Moving Tactics, said in the release. "How an organization informs consumers about its initiatives is vital and this, along with brand identity and public trust, influences how customers perceive a financial services provider. By choosing to invest in digital signage, Old Mutual has implemented a robust platform that benefits both their customers and employees."
Moving Tactics initially worked with Old Mutual to run two Proof of Concept projects at their Head Office in Pinelands and in Fourways, Johannesburg, for close to a year before deciding to move ahead.
"I believe the screens have been very positive and we've noticed that customer attention is drawn to them as they walk past and within the store," Carel Theron, senior project architect at Old Mutual, said in the release.
In April 2021, Moving Tactics installed two 55-inch Samsung QM55 screens in each of Old Mutual's 23 retail branches countrywide, which run on system-on-chip technology and employ Datapost software for content management. Each branch features a wall-mounted screen facing customers in-store as well as a second screen positioned in the store window to provide content for passers-by.
"Old Mutual has stepped up and embraced digital signage as a solution for engaging with and informing their customers in-store. As part of the installation, we made sure to run the system on a completely separate network so that it wouldn't interfere with their systems in any way. We also manage all content creation and activation, and manage the entire system for them nationally, from our side," Kevin Bierman, head of Digital Signage Solutions at Moving Tactics, said in the release.
Copyright © 2021 Networld Media. All rights reserved., source Industry News