Omani Qatari Telecommunications SAOG : Ooredoo Continues to Empower Female Entrepreneurs with its Fourth Online Women’s Incubator Forum

Continuing to place the community at its centre, Ooredoo recently held its fourth virtual women's incubator training session, helping entrepreneurs to sharpen their skills and grow their businesses. An initiative the telecoms company started six years ago, the latest edition of the women's incubator shed light on a number of important topics like how to grow in a competitive market, the importance of customer service and how to use smartphones for product photography. As part of its CSR programme, Goodwill, Ooredoo continues to empower Omani women and help them achieve their personal and professional goals.

Raed Mohammed Dawood, Director of Branding, Communications and Corporate Affairs at Ooredoo, said, 'At Ooredoo, we are always looking for innovative ways to help businesswomen in Oman reach their full potential for themselves, their families and the wider community. During the recent session, we shared a number of new and important topics with the aim of keeping trainees up-to-date with the ever-evolving digital world, and showed them how they can utilise the latest technologies to promote their products and enhance the overall success of their projects.'

The women's incubators provide world-class training from leading local experts, including Abdul Majeed bin Mohammed Al Balushi, founder and CEO of Paradigms Consulting, who shared his knowledge on ways to enhance competitiveness in the market. Khaled Nasser Al Yaarubi, a project engineer at Shield Extensive Solutions, also introduced the trainees to the art of responding to clients, dealing with them and meeting their requirements, and Reham Al Hatami, a student at Sultan Qaboos University, content writer and product photographer, spoke about the art of phone photography and how it can be used to market and promote products digitally.

Launched in 2015, the women's incubator programme is the first of its kind in the Sultanate, part of a number of award-winning initiatives Ooredoo delivers through its CSR scheme, Goodwill. With a total of 17 incubators set up across the country to date, these hubs of learning help women gain vocational skills and set up businesses in areas such as information technology, beauty, cooking, sewing and handicrafts.